Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.
LinkedIn is a powerful way to promote and build your individual brand, profile your expertise and expand personal and industry connections. As the world’s largest professional online network with more than 630 million members and 30 million companies, LinkedIn provides a professional platform to network and collaborate, promote your business, and stay informed of current trends and industry developments.
Used correctly, LinkedIn can significantly enhance and facilitate opportunities for personal and business growth. But knowing how to best use the features of LinkedIn can be challenging. This session will assist you to learn how to best engage with this business platform.
This topic covers:
- The importance of LinkedIn;
- How to engage effectively;
- Creating posts that strengthen your business brand;
- Creating a strong LinkedIn profile – customisation strategies;
- Using hashtags and tagging;
- Knowledge of LinkedIn’s algorithms – keep your post in your contacts’ feed for longer.
The facilitator for this topic, ECU, is ranked Australia's top public university for 'Business and Management' in quality of educational experience, teaching quality, skill development, and student support. With course content developed in consultation with industry groups and the latest theory with hands-on, practical experiences it a great option to build your professional skills and knowledge.
This session is presented by the SBDC, the only agency in the Western Australian Government dedicated to helping small business. In fact, we've been providing practical support to small business owners for more than 30 years.
Important booking information
You are limited to two tickets per booking (you can of course make more than one booking).
We will be emailing you with important information on how to find workshop locations and what you need to bring, if it is a face-to-face event. If you are attending an online workshop you will receive instructions and a link on how to join and important information to ensure your device is suitable. Therefore, if you are booking for more than one person, please ensure you provide each person's email address.
To book for larger groups, please contact us on 133 140.
You can cancel your booking up to 24 hours before the workshop starts. Even for free sessions we would appreciate you cancelling if you cannot attend so another small business owner can take your place. For paid sessions, no refunds will be issued within 24 hours of the scheduled start time.
Additional information for online workshop sessions
Please check your computer's suitability for online workshops, including its sound quality, browser, internet bandwidth and speed and video plugins (if required) before the start of the online workshop session. Camera and microphone capabilities are recommended to interact with online workshops.
Our online workshops are run as live, interactive sessions, similar to the format of our face-to-face sessions. For this reason, there is a limited number of tickets per session so our presenters can adequately interact with, and respond to, attendees. Recordings of these live sessions are not available if you do not attend the live event time.
Additional information for face-to-face workshop sessions
No, you don't need to bring your printed ticket.
We value inclusion for clients requiring disability access and our workshops are delivered in a variety of buildings and locations. If you would like further information about accessing a particular workshop please use the contact button at the end of this page to send us your query.
