$682

User-Centred Writing for GOV.AU Websites - Full-Day Workshop

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Location

Location

Vibe Hotel Canberra Airport

1 Rogan Street

Canberra, ACT 2609

Australia

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Refund Policy

Refund Policy

Refunds up to 30 days before event

Event description

Description

Purpose

It’s not easy to write in simple, plain language on the Web. Government content writers often struggle to get the balance right between their users’ desire for simplicity and the complexity of the content they have to present. The DTA’s Content Guide will be featured.

Who

Government Web writers, editors and digital content managers.

Learn

  • design-thinking to meet audiences’ needs and expectations
  • plain language – write clearly, succinctly and accurately
  • structure content, make it easy to find and accessible to all
  • content layering, achieve balance between simplicity and complexity of content
  • instructional design – convey your message more effectively
  • comply with accessibility guidelines - WCAG 2.1
  • compose content for high visibility in Google
  • comply with the DTA Content Guide

Throughout the workshop we will be referencing the DTA’s GOV.AU Content Guide, the WCAG 2.0 accessibility standards, our online Website Writing Guide and the Nielsen-Norman Group’s research.

Benefits

  • make your agency’s website content more user-friendly
  • know the benefits of using plain language and how to write in plain language
  • practical and useful tips and tricks, do’s and don’ts
  • alignment with the DTA Content Guide and how to use it
  • an expanded peer network of content writers and editors

Workshop Content

Morning – 9.00am – 12.30pm

  • Preparation: identifying your aims; identifying and understanding your audiences; co-design and being user centred; content sources and publishing methods
  • Content style: style, tone and voice; using plain language; layering content – the iceberg approach; hyperlinking; accessibility

Afternoon – 1.15pm – 4.30pm

  • Writing techniques: organising the contents; effective ways to convey meaning; re-writing existing content; writing for Google; writing in MS Word
  • The rules: grammar, punctuation, spelling and formatting
  • Editing and proofreading: how to edit and proofread; QA process

The workshop format is a mix of presentation, discussion, practical exercises, examples, group work and interaction between participants.

Morning and afternoon tea and lunch included.

Numbers are limited to 15 people so we encourage you to get in early.



Your facilitator

Steven founded United Focus in 1995 and has spent the last 21 years helping clients to make sense of the digital world. Steven’s passion is the Digital Age and believes in the unprecedented opportunities for everyone to connect, communicate, participate, influence, understand and simply to have fun. Steven has delivered content strategy and writing workshops for government content managers, writers and editors for over ten years. He was chief editor of sa.gov.au and has written three gov.au websites. He wrote the online Website Writing Guide and book, Living Websites.

Last year he delivered writing for the Web and digital strategy workshops in Canberra to agencies including the ATO, Defence, Health, ABCC and the DVA.

Steven was a Director in digital consulting at KPMG Australia, has chaired conferences on managing government websites, and has written a book about it, Living Websites. He is Chair of the SA Council of the Australian Information Industry Association (AIIA) – the home of the iAwards.

See his LinkedIn profile: linkedin.com/in/stevensmith1



Other Workshops by United Focus

Be sure to check out our other workshop running on the 15th February in Canberra - Digital Content Strategies for Government Agencies.

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Date and Time

Location

Vibe Hotel Canberra Airport

1 Rogan Street

Canberra, ACT 2609

Australia

View Map

Refund Policy

Refunds up to 30 days before event

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