$682

User-Centred Writing for GOV.AU Websites - Full-Day Workshop

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Location

The Boat House

Grevillea Park

Menindee Drive

Barton, ACT 2600

Australia

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Refund Policy

Refund Policy

Refunds up to 7 days before event

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Description


Q. What do readers of government websites want?

A. Content that’s easy to find, understand, accurate and up-to-date.

We know that making sure your Web content is relevant, accessible and in plain language isn’t easy.

Balancing users’ preference for simplicity with the complexity and depth of agencies’ content is tricky.

Attend this full-day workshop with your peers from other Government agencies and discover how to convey your Web content in a way that meets the users’ needs and the agency’s needs.

Attend if you are...

someone responsible for writing, editing or in other ways managing content for GOV.AU websites.

Learn how to

  • adopt a design-thinking approach to deliver on audiences’ needs and expectations
  • write clearly, succinctly and accurately using plain language
  • structure content to make it easy to find and accessible to all
  • layer content so users can deep-dive if they want - the iceberg approach
  • convey your message, guidelines or instructions more effectively
  • compose content for high visibility in Google
  • manage an effective content and publishing QA processes

Throughout the workshop we will be referencing the DTA’s GOV.AU Content Guide, the WCAG 2.0 accessibility standards, our online Website Writing Guide and the Nielsen-Norman Group’s research.

Benefit from

  • knowledge and understanding about how to make your agency’s website content user-friendly
  • understanding and articulating the benefits to users and the agency of using plain language
  • practical and useful tips and tricks, do’s and don’ts to improve your website content
  • awareness of the resources available to you and how to apply them – especially the DTA’s GOV.AU Content Guide and WCAG 2.0 accessibility standards
  • an expanded peer network of content writers and editors

Workshop Content

Morning – 9.00am – 12.30pm

  • Preparation: identifying your aims; identifying and understanding your audiences; co-design and being user centred; content sources and publishing methods
  • Content style: style, tone and voice; using plain language; layering content – the iceberg approach; hyperlinking; accessibility

Afternoon – 1.15pm – 4.30pm

  • Writing techniques: organising the contents; effective ways to convey meaning; re-writing existing content; writing for Google; writing in MS Word
  • The rules: grammar, punctuation, spelling and formatting
  • Editing and proofreading: how to edit and proofread; QA process

The workshop format is a mix of presentation, discussion, practical exercises, examples, group work and interaction between participants.

Morning and afternoon tea and lunch included. Free parking.

Numbers are limited to 15 people so we encourage you to get in early.



Your facilitator

Steven Smith is one of Australia’s leading advisors to government on digital issues and has generated thought leadership and delivered workshops on writing for the Web for over 15 years. An ex-teacher of English, Steven quickly identified that many government websites largely ignore the user, are written in jargon and the content organised according to the agency’s silos. That led to developing writing for the Web resources and a full-day workshop that he has delivered 50+ times around Australia.

  • Workshop clients include: Dept of Border Protection, Dept. Finance and Deregulation, SA Government; NT Government; local councils
  • Steven has applied his own writing advice when he wrote for the Australian Government:
    e-businessguide.gov.au, flexibilityworks.gov.au and staysmartonline.gov.au
  • Steven wrote and maintains the online resource, the Website Writing Guide (see websitecriteria.com)
  • Inaugural Chief Editor of sa.gov.au - set the content guidelines and oversaw the government writers to ensure use of plain language and WCAG 2.0 compliance
  • wrote the Writing for Government Websites Better Practice Checklist (AGIMO)

Steven was a Director in digital consulting at KPMG Australia, has chaired conferences on website usability, and has written a book about the Web, Living Websites. United Focus is a member of the DTA’s digital marketplace.

See his LinkedIn profile: linkedin.com/in/stevensmith1

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Date and Time

Location

The Boat House

Grevillea Park

Menindee Drive

Barton, ACT 2600

Australia

View Map

Refund Policy

Refunds up to 7 days before event

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