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The Roundhouse



Sydney, NSW 2052


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Event description


IMPORTANT NOTE: Even if you have already ‘registered your interest’ for this event, you must now register for the specific session(s) you want to attend to finalise your registration. Click Register now to choose your session(s), or full-day ticket.

We are excited to announce UNSW’s first on campus “Social Media Day”, hosted by special guest MC, ABC’s Craig Reucassel. This is a conference where you'll be inspired by external digital thought leaders and get hands-on with internal specialists who'll share knowledge, insights and tools to inspire social media best practice – free of charge to all UNSW academic and professional communications staff and senior executives.

The theme of the day is audience-focused social media storytelling, which is the primary driver of UNSW's social media growth and success.

Download the program info PDF [HERE] for full details or read the summary below…

MORNING SESSIONS PASS: 9.00am- 11.15am

Morning tea is included with this pass

Social Media Day welcome

Craig Reucassel and Fiona Docherty

UNSW Social Media Day launch – the crucial, dynamic role social will play towards 2025 and beyond.

The future of higher education is social

Simon Kemp

Insights from our industry insider on the evolution of content and the need to shift from dry, dated ‘social tiles’ to a narrative, storytelling-style approach.

How social media is changing everything (for the better?)

Simon Kemp, Darren Goodsir, Prue Cox

Our panel members discuss the power of social and how to keep your finger on the pulse in the rapidly evolving digital landscape.

LUNCH SESSIONS PASS: 11.15am - 2.30pm

Lunch is included with this pass

Social media for WORK, not (just) play – how your personal and professional brand can make an impact

Professor Emma Johnston, Professor Darren Saunders and Professor Caroline Ford

How to leverage your online profile to champion research, collaborate better with peers and drive impactful change.

Transforming UNSW's social media impact - becoming Australia's No. 1 university on social

Jack Breen

UNSW's social media evolution is underway, jump on board!

The evolution of media – BIG ideas made simple and how to cut through the noise

Rae Johnston

Make big ideas simple(r) and disseminate your content on digital platforms to cut through in an era of noise.


Afternoon tea is included with this pass

Turbocharge your Twitter and LinkedIn - leveraging key channels to increase collaboration and drive research outcomes

John Wenborne and Dan Wilkinson

The most important tips, tricks and tools you can use on LinkedIn and Twitter for personal and professional brand building.

Instagram stories and bite-size video content - storytelling, impact and the video (r)evolution

Jake Willis and Dan Wilkinson

How Instagram Stories are changing the game, PLUS creating compact, relatable short video and how to brief it in.

Networking drinks | 4.45pm - 5.45pm

An opportunity to meet with speakers and panellists from the day, chat with UNSW's social media specialists and discuss your learnings with your colleagues. Drinks and canapés provided.


Please note: this event is open to UNSW staff only.

Catering will be provided. Please provide your dietary requirements.

Live streaming/recordings will be available for staff on remote campuses. Please indicate if you require this to participate during signup.

If you are interested in attending a particular session above but have time constraints, please email us at UNSW University Events university.events@unsw.edu.au

Please see the terms & conditions [HERE]


Venue Name: The Roundhouse

Wheelchair Accessible I Hearing Loop I Accessible Toilet I Accessible drop off zone

Any guests attending can be dropped off close to the Roundhouse north entrance (refer to D5 on the MAP).

Vehicles need to arrive via High Street, Gate 2 and follow the road to Third Avenue, and turn onto 1st Ave West.

Vehicles need to follow the road speed limit.

Accessible parking is available 1st Ave West, Via Gate 2. There are limited spaces available.

If guests are arriving to the south entrance, there is a wheelchair pathway to the main entrance of the Roundhouse.

Date and Time


The Roundhouse



Sydney, NSW 2052


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