Understanding Meat Standards Australia (MSA)

Details

Many small and emerging livestock producers hear the term MSA regularly, yet remain unsure how Meat Standards Australia actually works, whether it applies to their operation, or how it fits into everyday on-farm and market decisions.

To help address this gap, JAB Agri Solutions, in collaboration with Meat & Livestock Australia, is delivering an upcoming webinar designed to provide a clear, entry-level introduction to Meat Standards Australia (MSA) — specifically tailored for small-scale, lifestyle and emerging producers.

This session is not designed to be technical or overwhelming. Instead, it focuses on practical understanding and confidence-building, supporting producers to better align production decisions with market requirements.

What the webinar will cover

• What Meat Standards Australia is and why it exists
• How producers can access and opt in to MSA
• Minimum requirements explained in plain language
• Producer pathways and what MSA reports actually mean
• How MSA fits into on-farm decision-making, compliance and market alignment

The content will walk through MSA from an entry-level perspective, assuming no prior experience with the program. It is designed to complement existing MLA and MSA systems, not duplicate them, and to support correct understanding and application at the producer level.

Who should attend
This webinar is particularly relevant for:

• Small landholders and emerging cattle producers
• Producers unsure which market pathways best suit their enterprise
• Those new to selling livestock or reviewing their current approach
• Producers wanting clarity on MSA without industry jargon

As industry expectations around traceability, compliance and eating quality continue to increase, understanding programs like MSA is becoming an important part of making informed, confident business decisions — regardless of enterprise size.

This session aims to give producers clarity, confidence and a practical foundation they can build on over time.

Bring your questions — we’ll have Q&A time at the end.