You are invited to attend 2 x 2 hour interactive online sessions to understand how to capitalise on the growing demand from consumers in Asian regions, by effectively using e-commerce channels .

This event is for Queensland Businesses only and you must be committed to attend both days, 8 & 9 February 2022

At our workshop you will:

• Learn how to tap into the world’s largest e-commerce market and access Asia’s rapidly expanding middle-class consumer base.
• Gain a detailed overview of e-commerce platforms and opportunities for SMEs in a variety of Asian markets, with a key focus on the Association of South East Asian Nations (ASEAN) and India
• Understand supply chain models required for an e-commerce strategy
• Consider cultural needs for marketing, social media and building your brand in an Asian context.

WHY THIS MATTERS!

• ASEAN’s e-commerce market has quadrupled in the last 4 years from US$5.5billion of gross merchandise value (GMV) 2015 to US$23 billion of GMV in 2018.
• The ASEAN region is emerging as an international growth hub for premium foods and the health and wellness industry as ASEAN GDP doubles in the next 10 years. With the region facing a critical challenge to alleviate disease and illness, opportunities abound for innovative and forward-thinking organisations to promote health.
• In 2017, Australia’s trade with ASEAN countries grew by 9% over 2016 , reaching $105 billion, which is greater than Australia’s two way trade with Japan and the United States.

Session 1

10:00am-12:00pm - Qld time

Tuesday

8 February 2022

Session 2

10:00am-12:00pm - Qld time

Wednesday

9 February 2022

Presenters

Shiraz Engineer - Asialink Business

Jack Lu - Trade Advisor, AusTrade

For further information please contact Kelly Roberts after January 4, 2022 on: EPLearningEvents@industry.gov.au

This is a free and interactive event open to everyone and hosted by the Department of Industry, Science, Energy and Resources Entrepreneurs' Programme and Business SA.

The Entrepreneurs’ Programme provides quality advice and support to assist businesses to innovate and grow. See: https://business.gov.au/grants-and-programs/entrepreneurs-programme