Understanding Google Analytics 4 before you upgrade by Dante [FREE]

Level : Beginner

Date/Time:

Monday, 11 January 2021

WA: 08:30 AM to 09:30 AM (AWST)

NT: 10:00 AM to 11:00 AM (ACST)

QLD: 10:30 AM to 11:30 AM (AEST)

Whenever there is a change at Google, it creates confusion. And so is the case with the Google Analytics 4, the replacement for Google Analytics as you know it.

This new version of analytics is smarter, able to learn more about how your visitors are using the web, and addresses the challenges of privacy-conscious consumers, particularly in markets like Europe, California and New Zealand. And as the world’s government’s become more privacy-oriented, the ability to look beyond simply, “who visited where and when” will be more important than ever.

But should you upgrade now? Can you use both versions at once? What’re the major differences? And is this something that I should be doing now? Or in a few months’ time?

In this free webinar with Dante St James, you will learn:

1. What Google Analytics 4 is
2. How it differs from Google’s previous “Universal Analytics”
3. How and why you should use both GA4 and UA on your existing websites
4. How to set up a new Analytics property with both systems
5. The basics of using Google Analytics to understand your website visitors

This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program

ABOUT THE PRESENTER

Your host is Dante St James, one of Australia's most credentialed digital trainers. Dante holds the following qualifications and certifications:

• Bachelor & Master of Business Information Systems (UNSW)
• ITIL Foundation Certificate in IT Service Management
• Foundational Certificate, Diploma & Postgraduate Diploma in Professional Digital Marketing (Chartered Institute of Marketing)
• Diploma of Digital Media Technologies (TAFE NSW ICT50915), Website Development (TAFE NSW ICT50615) & Information Technology (TAFE NSW ICT50115)
• Certificate IV in Digital Media Technologies (TAFE NSW ICT40815) & Web-Based Technologies (TAFE NSW ICT40315)
• Google & Infoxchange Digital Springboard Trainer
• Facebook Blueprint Lead Trainer (AU/NZ), Digital Marketing Associate, Media Planning, Media Buying, Creative Strategy & Marketing Science Professional certifications

Dante is professionally associated with the Australian Marketing Institute, Chartered Institute of Marketing (UK), Australian Computer Society, Chamber of Commerce NT, Tourism Top End, the Australian Institute of Office Professionals, the ICT Industry Association of the Northern Territory, Territory Proud, Darwin Pride Festival, Skål International Darwin and .au Domain Administration.

Dante is an approved presenter of workshops for the Australian Small Business Advisory Services (ASBAS) Digital Solutions program, Head of Digital at Treeti Business Consulting in Darwin, a Lead Trainer with Facebook Australia & New Zealand and the Founder of Clickstarter, a regional Australian digital marketing agency.

You can find out more about Dante at https://dantestjames.com/

#analytics #google #ga4 #googleanalytics

Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.

PLEASE NOTE: To register for this event you must be a business (0-19 employees)  and provide your ABN.