$22.08 – $43.07

Turning Website Visitors into Real Customers

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Aeona - Coworking Space Sydney

1 Buckingham St

Level 3

Surry Hills, NSW 2010

Australia

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From e-commerce to product marketing, lead nurturing offers something for everyone.

No matter what industry you operate in, when implemented correctly, a nurturing campaign will increase your amount of high-quality conversions and reduce your cost of customer acquisition.





Ok, so thanks to your marketing efforts, you've provided enough valuable content to your visitors that they're willing to give you their contact information in exchange for more value.

What's next?

Do we just go into sell mode the second we've receive their contact information?

Well, 50% of the leads we get via a lead magnet may be qualified but aren't ready to buy just yet.

So, if we aren't nurturing them, we're simply burning money.


What we need is a system to stay connected to the leads we collect, who aren't ready to buy from us yet and build up trust until they are ready to buy.


We need an automated nurturing campaign.

With this in mind, we've invited Elissa Hudson, Content and Campaigns manager at Hubspot to come into Aeona for a lunchtime nurturing campaign presentation on the 26th of July. Elissa will be taking us over:


  • How to turn visitors into leads (or subscribers) with a compelling lead magnet

  • How to set up a lead nurturing campaign

  • How to move these visitors towards customers using multiple marketing channels.

From e-commerce to product marketing, lead nurturing offers something for everyone.

No matter what industry you operate in, when implemented correctly, a nurturing campaign will increase your amount of high-quality conversions and reduce your cost of customer acquisition.




With a background in SEO, PR, influencer marketing and content creation to drive traffic for large, household consumer brands and small businesses in the UK, Elissa now runs demand generation for HubSpot in Australia and New Zealand.

Using her in-depth knowledge of all things top-of-funnel, she develops innovative campaigns across multiple channels to drive leads for our sales teams.

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Date and Time

Location

Aeona - Coworking Space Sydney

1 Buckingham St

Level 3

Surry Hills, NSW 2010

Australia

View Map

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