In 2015, the Queensland Government Department of Tourism, Major Events, Small Business and the Commonwealth Games (DTESB) commissioned TripAdvisor to undertake research on how consumers view key destinations.
Insights from the project included how Queensland’s product and experiences are rated by consumers/visitors; how they compare against other Australian destinations and competitor destinations; the average travel research period and travel duration by key markets; how destinations within Queensland are rated; and trends over the past three years.
On 10 February 2016, Jessica Quinlan – TripAdvisor’s Senior Sales Executive for Destination Marketing will conduct a workshop on State-wide perceptions whilst providing some Gold Coast specific insights designed to assist operators understand and use TripAdvisor. Following the workshop, DTESB and Tourism and Events Queensland will open a discussion on how Experience Development and Quality Service relate to the TripAdvisor findings.
The workshop is free and open to all local tourism operators and their staff, association representatives and local government officers. Refreshments will be provided.