Transforming the marketing function masterclass

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Six Degrees

Level 5, 484 St Kilda Road

Melbourne, VIC 3004

Australia

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Event description
This one-day masterclass provides marketing leaders with the opportunity to learn the essential components to drive transformational change.

About this Event

In a time of disruption, flatlining growth and changing customer expectations, marketing has never been more important. In this environment, marketing leaders are facing new and different problems to solve; challenging even the most seasoned of leaders to re-think how their marketing function operates.

Highly interactive and practical, the program also provides a forum for you to soundboard thoughts and ideas with other industry leaders and wrestle with the challenges of transforming your team.

Course content

MODULE 1: CHANGING NATURE OF MARKETING

Key drivers of organisational change.

The role of marketing within organisations today.

MODULE 2: MARKETING TRANSFORMATION CANVAS

Introduction to a new way to think about marketing transformation.

MODULE 3: CAPABILITIES

Key capabilities to build a modern marketing function.

A closer look at building maturity in MarTech, Customer Experience and Analytics.

MODULE 4: WAYS OF WORKING

Key principles shifting how modern marketing teams work.

A look at agile ways of working in a marketing context.

MODULE 5 - ENABLEMENT - RESTRUCTURING, CULTURE AND TECHNOLOGY

The latest trends in how marketing departments are re-shaping and re-organising.

Tools and technology to underpin success.

MODULE 6 - DRIVING AND EMBEDDING CHANGE

How to ensure change and plans stick.

Who is this program for?

MARKETING AND CUSTOMER LEADERS

Marketing and customer leaders who are embarking on transforming or modernising their marketing function and/or are in the throes of re-building their marketing function.

MARKETING DIVISION MANAGERS

Managers and leaders of a division within marketing that needs to be modernised or transformed.

About the facilitator

This program is led by the highly seasoned and regarded Teresa Sperti. A Customer and Digital leader with over 20 years’ experience working for leading brands including Coles, Officeworks and World Vision amongst others. Teresa most recently spearheaded the transformation of the marketing function at World Vision. During her tenure she led a team of over 70 people across analytics, data, digital, experience, content and more.

Teresa’s leadership in the digital, product and customer space has delivered substantial growth and transformative change for organisations in rapidly evolving markets. A thought leader within the Australian Marketing industry, Teresa regularly presents at conferences and events on a diverse range of topics including customer experience, data, marketing technology and leadership.

Teresa is the founder of Arktic Fox, an advisory and learning organisation specialising in customer transformation and growth and is a Non-Executive Director of BIG4 Holiday Parks She possesses deep expertise and knowledge in data, digital and customer experience and has led transformation change in large organisations.

Teresa was named in the top 20 CMOs in Australia in 2018 which recognises Australia's most innovative and effective marketing leaders in the country.

Pricing

An early bird rate of $990 (ex GST) is available until Thursday 30 April 2020 (RRP: $1,199 ex GST).

Please contact us for pricing if booking multiple places; hello@arkticfox.io

FAQs

Is there any pre-work I will need to do? To get the most out of the masterclass delegates are asked to undertake some pre-work which is related to your current marketing function and organisation. This will be provided by mid-May and is designed to help you reflect on the current state of marketing within your organisation in preparation for the masterclass.  

What tools will I be provided with? In the masterclass, you will be provided with a transformation canvas to help guide marketing transformation efforts.  You will also be provided with other tools and white papers to deepen your knowledge and challenge your thinking.

What do I need to bring along? It is recommended you bring along the pre-work that you will have completed. It is also recommended you bring a summary of marketing goals and strategic priorities/strategic streams (topline) as this will help test your thinking on the day. Course material will be provided digitally prior to the masterclass – so it is recommended you download it or print it in order to take notes.   

What is included on the day? The price includes all materials along with food and beverages. Delegates will be provided with lunch as well as morning and afternoon tea.  If you have any dietary requirements please let us know when you book.

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Date and Time

Location

Six Degrees

Level 5, 484 St Kilda Road

Melbourne, VIC 3004

Australia

View Map

Refund Policy

Contact the organiser to request a refund.

Eventbrite's fee is nonrefundable.

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