$396 – $440

Event Information

Share this event

Date and Time

Location

Location

UNSW CBD Campus

Theatres 1 & 2, Level 6, 1 O'Connell Street

Sydney, NSW 2000

Australia

View Map

Event description

Description

Area of Interest: IP law

This seminar will provide an overview of the foundations of trademark law. It is designed primarily to assist lawyers who may encounter issues relating to trademarks but who do not have a formal intellectual property background. This installment of our IP Fundamentals Series will also be of interest to lawyers looking to diversify their skillsets, lawyers who studied intellectual property law some time ago but would like a refresher, lawyers who studied other areas of intellectual property but not trade mark law in their degrees, marketing and other business people involved in brand management, and other non-lawyers with an interest in protecting and promoting their intellectual property.


CPD Units: Four (4)
Knowledge Area: Substantive law
Cost: $396 - $440


Introduction to the Law of Trade Marks

  • What sort of material does trade mark law protect?
  • The importance of trade mark protection in business
  • How are trade marks different from other areas of intellectual property law (patents, designs, copyright)?
  • When to use trademark symbols: TM and ®
  • Introduction to the Trade Marks Act 1995 (Cth)
  • Types of Trademarks (standard marks, certification marks, collective marks, well known marks, and unregistered trade marks protected under the doctrine of Passing Off)
  • International Considerations

How to Register a Trade Mark

  • IP Australia
  • Overview of the registration process
  • Types of application:
    • Standard
    • TM Headstart (pre-application service)
  • Formalities
  • Pre-registration actions:
    • Conducting searches
    • Accurately specifying the class of goods/services

Examination of a Trade Mark Application by IP Australia

  • ‘Absolute Grounds’ for refusal of the application (signs that are inherently ineligible for registration)
  • ‘Relative Grounds’ for refusal of the application
    (refusal due to conflict with a pre-existing trade mark)
  • Oppositions

Using Trade Marks (rights, infringement and enforcement)

  • What rights does a trade mark owner obtain?
  • When are rights infringed?
  • Defences to an infringement action
  • Practical hints on how to protect a trade mark


    About the presenter:

    Dr Alexandra George joined the UNSW Law Faculty in 2007, having had earlier academic appointments at Queen Mary, University of London, the University of Wales, Swansea and the University of Exeter in the UK. She has also worked at the European University Institute, Florence, Italy and at the University of Sydney, has practised as an intellectual property and media lawyer, was Associate to Justice MF Moore in the Federal Court of Australia and the Industrial Relations Court of Australia, and worked in journalism at Reuters.

    Alexandra’s research focuses on international intellectual property and the philosophy of intellectual property law. Recent publications examine issues of jurisdiction and enforcement in international intellectual property law, including intellectual property implications of Brexit. Her research also examines issues such as the metaphysics and structure of intellectual property law, and ‘property’ concepts in the commodification of intangible objects.

    Her book Constructing Intellectual Property (Cambridge University Press, 2012) examines the ways in which the legal system defines into existence and regulates intellectual property. By analysing the metaphysical structure of intellectual property law and the concepts the legal system uses to construct 'intellectual property', the book helps to explain the role of intellectual property from a structural -- rather than the traditional normative -- perspective.

    In 2013, Alexandra received a Vice-Chancellor’s Award for Teaching Excellence at UNSW. In 2016, she was named 'Academic of the Year' at the national Lawyers Weekly Women in Law Awards, and awarded a Pro Bono Award for her work for The Arts Law Centre of Australia.


    FAQs

    What's the refund policy?

    Read the full Cancellation Policy here.

    Image and recording:

    Please be advised that photographs and/or audio and video recording may occur at events organised by UNSW Continuing Legal Education (CLE) for use on our website, marketing materials and publications. By entering a UNSW CLE event, you consent to UNSW CLE photographing or recording and using your image and likeness.

    Is it ok if the name on my ticket or registration doesn't match the person who attends?

    No, the ticket name must match the individual attending. If you would like to change your registration details please contact us at cle@unsw.edu.au.

    Is my registration fee or ticket transferrable?

    If you cannot attend one of our seminars, you are able to transfer your ticket to another person from your firm. However, you must notify CLE with the replacement's contact details at least 48 hours before the event.


    Share with friends

    Date and Time

    Location

    UNSW CBD Campus

    Theatres 1 & 2, Level 6, 1 O'Connell Street

    Sydney, NSW 2000

    Australia

    View Map

    Save This Event

    Event Saved