Free

Tourism Tracer Industry Forum

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Institute for Marine and Antarctic Studies (IMAS)

20 Castray Esplanade

Hobart, TAS 7004

Australia

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Led by Dr Anne Hardy, a senior lecturer in tourism at the Tasmanian School of Business and Economics, the Tourism Tracer project connects researchers with industry to provide the first real evidence of what tourists get up to, minute by minute, while on vacation.

The Tourism Tracer Appworks on an opt-in basis, tracking and surveying volunteer tourists as they travel round Tasmania. In a world first, it allows the tourists to be traced for the entire duration of their trip.

The insights, which have been made available at the online Tourism Tracer dashboard for anyone to access, have been extraordinary.

Dr Hardy and her team have been able to gather information about how long tourists would stand at a particular lookout, what they’d do after visiting Hobart’s art museum Mona, how fast they travel and at what times of the day.

The project is world-leading, with Dr Hardy invited to showcase it as a tool for sustainable tourism at the 2017 United Nations’ World Tourism Organisation conference in Botswana.

The success of the Tasmanian project has led to a partnership with Tourism Skåne, the government tourism agency responsible for tourism development in Southern Sweden.

Tourism Tracer is pushing the boundaries of research which can underpin government and industry decision-making and marketing.

Please join the team to uncover the results of this project, including its application for:

  • Decision-making around infrastructure

  • Understanding dispersal

  • Road safety

  • Consumption of destinations

A light lunch will be provided.

This free event is hosted by Tourism Research and Education Network and Institute for the Study of Social Change.

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Date and Time

Location

Institute for Marine and Antarctic Studies (IMAS)

20 Castray Esplanade

Hobart, TAS 7004

Australia

View Map

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