Tourism Product Packaging & Bundling Workshop

Tourism Product Packaging & Bundling Workshop

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Shire of Derby West Kimberley

30 Loch Street

Derby, WA 6728

Australia

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Event description
An introduction to packaging tour products

About this event

A 2-hour tourism product packaging workshop will be delivered in Derby to explain the mechanisms involved in product packaging and the outline benefits to all parties. The workshop will provide an introduction to the concept of packaging tour products, explain how the package would be sold through the distribution system and discuss how it would be priced and administered.

The workshop will be presented by KSBS Manager Neil McGilp, who is a 40 year veteran of the tourism industry, who would be happy to provide further business assistance to local tourism businesses.

For further queries and information email Neil: manager@ksbs.com.au

The workshop content includes:

• Understanding the needs and benefits of packaging tourism products

• Goals of packaging

• What you are looking to achieve through packaging

• Packaging options

• Meeting customer needs

• Strength through partnering

• Tools and pricing

• Matching the products to the target markets

• Adding value rather than discounting

• Promotion and distribution.

Date and time

Location

Shire of Derby West Kimberley

30 Loch Street

Derby, WA 6728

Australia

View Map

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