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Gold Coast Convention and Exhibition Centre

2684-2690 Gold Coast Highway

Broadbeach, QLD 4218

Australia

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Please join us for the Tourism Masterclasses which are an opportunity to have an in-depth discussion of these tourism related topics on the 15th November on the Gold Coast.

Timings for the afternoon will be:
13:30 - 14:00 Registration
14:00 - 15:30 Masterclass Session One
15:30 - 16:00 Afternoon tea
16:00 - 17:30 Masterclass Session Two


You will have the opportunity to attend two of the following sessions:

    1. Customer centricity: the importance of delivering exceptional experiences to your visitors
    2. Unlock spend potential of Chinese travellers - the new world of mobile payment
    3. Attracting investment to your region
    4. Augmented Reality and Virtual Reality - opportunities for the tourism industry


Customer Centricity: the importance of delivering exceptional experiences to your visitors

Businesses that create exceptional customer experiences will set themselves apart from their competitors. This Masterclass will help participants understand what Customer Centricity is, why it’s important, and what it takes to become a customer-centric business. This session will be facilitated by Forrester, a leading global agency who works with businesses to develop customer-obsessed strategies that drive real, bottom line growth.


Unlock spend potential of Chinese travellers – the new world of mobile payment

Facilitating payments from Chinese visitors is an increasingly important function for Chinese travellers, and businesses can maximise this distribution channel to increase visitor expenditure. This Masterclass will introduce and explore Chinese payment systems, and how you can drive conversion through marketing opportunities available via mobile payment platforms. This session will assist tourism operators as well as local and regional tourism organisations who are interested in or are currently welcoming Chinese visitors to their business.


Attracting investment to your region

This masterclass is targeted towards organisations looking to attract tourism investment in their regions, and will provide the opportunity to be part of discussions led by the Government’s tourism industry development and investment attraction teams. Participants will explore processes and activities surrounding government-led collaboration for tourism investment facilitation and targeted initiatives. This session is most suited to local government, Regional Tourism Organisations, economic development agencies, and local government tourism organisations.


Augmented Reality and Virtual Reality – opportunities for the tourism industry

Exposing the audience to the possibilities offered through AR and VR technologies, this masterclass includes presentations from experts on how AR and VR can support tourism development in planning, marketing and experience enhancement. There will also be the opportunity to try out technologies and to interact with the presenters. The masterclass is aimed at tourism operators, RTOs, local governments and tourism development agencies.


Spots are limited in each class, get in early to secure your place.


If you have any questions regarding the Tourism Masterclasses please contact Teagan Thompson on partnershipsgroup@queensland.com .


If you are on the Gold Coast for the Tourism Masterclasses you might find the following events of interest:



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Date and Time

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Gold Coast Convention and Exhibition Centre

2684-2690 Gold Coast Highway

Broadbeach, QLD 4218

Australia

View Map

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