$300

Tourism Masterclass: Marketing to Chinese Visitors

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Citadines on Bourke Melbourne

131-135 Bourke Street

Melbourne, VIC 3000

Australia

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Are you looking for an opportunity to tap into the Chinese visitor market, or take the next step marketing to Chinese visitors who you’re currently engaging?

In this workshop, we will look at ways to reach, engage and grow your business with the growing China market. Sherry will take you through current trends, as well as simple but effective practices to help you understand Chinese visitors more. Using successful case studies to inspire your own ideas, the workshop will help you understand your audience and develop practical and achievable ways of working with them.

PART 1: Hitting the Bulls-Eye: Knowing your Target Audience

  • Marketing essentials and getting to know your target audience
  • Walk a mile in the customers shoes. Who are they? Where do they live? How do they communicate to each other? What do they like? How do they travel?
  • Understand consumer behaviour and locate your best resources
  • Discover the consumer behaviour of Chinese residents in Australia and how it differs from visitors
  • The 4 Marketing Ps: Are you selling the right products? Is your price competitive? How and where are you promoting your products? (Guided exercises)
  • Learn to segment and profile your customers according to demographic data, consumption behaviour, media habits, activity preferences, and social media use
  • Build the framework of your marketing strategy as the outcome of the first half day of learning.

PART 2: Understand Chinese social media

  • Overviews of WeChat and Weibo, WeChat recent reports and how business accounts work
  • Effective WeChat marketing campaigns and case studies
  • Create one WeChat campaign for yourself (Guided exercises)
  • Overview of WeChat Pay and Alipay and the alternatives
  • New media and trends
  • Working with Key Opinion Leaders and what matters to them
  • Targeting local Chinese. Recent data has suggested that there are nearly 4 million users of the WeChat app in Australia. These are mainly students from China, expats, people with business networks in China, and members of the Chinese community.

FACILITATOR:

The workshop will be facilitated by Sherry Xu. Sherry is the founder and Managing Director of Sherry Link Communications, an international marketing PR and social media agency providing integrated marketing services to China. To view more information about Sherry, please click here.

INCLUSIONS: Facilitation, morning, afternoon tea and lunch

Please click here to view our 'Terms & Conditions'.

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Date and Time

Location

Citadines on Bourke Melbourne

131-135 Bourke Street

Melbourne, VIC 3000

Australia

View Map

Refund Policy

No Refunds

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