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Tourism Events Bootcamp

Visit Sunshine Coast

Wednesday, 10 May 2017 from 8:30 am to 4:00 pm (AEST)

Tourism Events Bootcamp

Ticket Information

Ticket Type Sales End Price Fee Quantity
Visit Sunshine Coast Member - Event Session (morning) 09/05/2017 Free $0.00
Visit Sunshine Coast Member - Package Session (afternoon) 10/05/2017 Free $0.00
Visit Sunshine Coast Member - Full Day 10/05/2017 Free $0.00
Non Visit Sunshine Coast Member - Event Session (morning) 09/05/2017 $25.00 $0.00
Non Visit Sunshine Coast Member - Package Session (afternoon) 09/05/2017 $25.00 $0.00
Non Visit Sunshine Coast Member - Full Day 09/05/2017 $40.00 $0.00

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Event Details

Visit Sunshine Coast, SCENE (Sunshine Coast Events Network) and DR Tourism proudly present a 'Tourism Events Bootcamp'.  Join the morning session to learn the skills behind staging and promoting a successful event.  This session will provide crucial information from industry leaders and you'll learn how to facilitate the perfect event whilst working with the community and industry groups. An exciting line up of guest speakers will share their knowledge and experience.

The afternoon session offers tourism operators and event organisers the opportunity to learn how to create packages surrounding events.  Topics include  pricing, distribution, promotion and commission. Attendees will have the opportunity to work with fellow tourism and event operators to  create packages surrounding upcoming events.

Agenda – Event Session 


Registration and networking


Welcome and orientation


Kate Duffy, Tourism & Events Queensland
Topic -
Using digital and social media to promote your event


Vickii Cotter, Visabel Events and Festivals
Topic - Attracting sponsorship and funding


Visit Sunshine Coast
Topic - Working with your RTO


Morning tea


Danielle Taylor, Australian Body Arts Festival
Topic - Working with local organisations and communities


Kim Pengelly, Woodford Folk Festival
Topic - A success story



Agenda – Packaging Session


Michelle Hay, DR Tourism
Topic – Packaging

  • What is a package
  • Event package Example
  • Why create packages
  • Before you start
  • Examples of packages
  • Creating packages for events


Afternoon tea


Michelle Hay, DR Tourism
Topic – Packaging continued

  • Getting your package out there
  • Retail / Wholesale
  • Pricing
  • Commissions


Michelle Hay, DR Tourism
Topic – Creating a package (breakout activity)


Questions and close


About Michelle Hay, DR Tourism

Michelle Hay is a professional tourism marketer with over 25 years’ experience working in both domestic and international spheres.  With an early career in hospitality that led to a variety of marketing roles, Michelle has held marketing positions within a variety of industry and regional tourism organisational environments, with both the Fraser Coast RTO and leading Fraser Coast tourism operators such as the Fraser Island Company.  These roles provided Michelle with the opportunity to work with state, national and international tourism bodies, wholesalers, inbound operators and media.

Michelle has further developed and enhanced her skills while working within the tertiary education sector as a marketing lecturer and Executive Officer during her seven years at the University of Southern Queensland.  The latter role focused on the development and enhancement of international student markets.  This aspect of her career afforded Michelle the opportunity to build on her skills as an effective communicator while remaining focused on her true professional passion – marketing.

 A lifelong learner, Michelle holds a Bachelor of Business (Tourism) and a Masters in Management (Marketing).

Have questions about Tourism Events Bootcamp? Contact Visit Sunshine Coast

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When & Where

Lake Kawana Community Centre
114 Sportsmans Parade
Bokarina, QLD 4575

Wednesday, 10 May 2017 from 8:30 am to 4:00 pm (AEST)

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Visit Sunshine Coast

Visit Sunshine Coast (VSC), is a not-for-profit, membership based, destination marketing organisation.

VSC’s role is to lead the management and development of tourism on the Sunshine Coast. The organisation aims to promote the Sunshine Coast as a premier holiday and business events destination locally, nationally and internationally in order to achieve maximum social and economic benefit for the local community, residents and businesses.

As the Regional Tourism Organisation (RTO), VSC is responsible for a geographical area that encompasses the Glass House Mountains in the south, to Rainbow Beach in the north and the Sunshine Coast Hinterland to the west.

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