$1,227.60 – $1,534.50


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Join Tom Ahern and Professor Adrian Sargeant on the 2020 Think Double Australia Tour and learn how to double your income.

About this Event

Learn how to double your income and massively increase how good donors feel about themselves for offering that support.

In this one-day Masterclass, you’ll learn the essentials of how to DOUBLE what you currently fundraise from individual donors.

It’s not magic. It’s science … and we’ll walk you through exactly how to use the latest ideas to rework your communications and double their effectiveness.

Participation in this one-of-a-kind Masterclass requires you to share some examples of your material in advance. The team will use your examples and many examples of their own to show you how to apply the new science of philanthropic psychology to your work.

If you want to be the best in the business, maybe we can help (a lot).

The class is taking place in:

Sydney - Monday 3 February 2020

Brisbane - Wednesday 5 February 2020

Melbourne - Friday 7 February 2020

Event will take place in the CBD. Actual venues to be announced.

You will learn:

1. Why people give and why they stop

2. The difference between these motives for support and donor identity (and why this matters)

3. How donors experience philanthropy and the contribution it can make to an individual’s sense of well-being

4. The relationship between well-being and giving, and how to use an understanding of well-being to mutual advantage

5. The principles of highly effective donor communications (appeals, newsletters, and thank you’s) and how to re-engineer communications to specifically enhance well-being, develop engagement and grow giving.

You will leave knowing how other charities have doubled their donations using hard-core donor-centred copywriting techniques and Adrian’s latest research into hidden persuaders.

Meet the speakers:

Adrian Sargeant

Professor Sargeant is ACAPF director of research, knowledge and teaching. He is also co-director and Professor at the Institute for Sustainable Philanthropy in the UK. He is currently an Adjunct Professor at Indiana University and a Visiting Professor at the Australian Centre for Philanthropy and Nonprofit Studies at Queensland University of Technology.

Based between Plymouth, England and Kansas City, USA, Adrian frequently travels worldwide to provide educational seminars and lectures for clients and institutions. Areas of expertise include philanthropic psychology, how to double fundraising income through meeting donor needs, board and leadership development, brand development and professional development of fundraising teams.

Tom Ahern

Tom is considered one of North America’s leading authorities on donor communications.

Each year, he delivers dozens of workshops on the techniques of (and psychology behind) effective fundraising communications.

Tom works with dozens of clients nationwide every year. He specializes in bequest marketing; donor communications evaluations; direct mail; newsletter interventions; and case statements for big-ticket campaigns.

Tom is a fundraising author and an award-winning magazine journalist, for articles on health, women's rights and other social justice issues. He has his MA and BA in English from Brown University, and a Certificate in Advertising Art from the RI School of Design.

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