THE USE OF CHATBOTS IN BUSINESS

Come along to learn about what are the new trends regarding Chatbots and how you can implement them in your business to improve the performance amongst several areas of your company.

This masterclass will cover Chatbot ROI and Performance, Chatbot user experience, design and how to leverage chatbots as part of your customer experience and marketing strategy.

ABOUT THE SPEAKER: Santi Vela

Coach at Insight Academy + Marketing Lead and Digital Transformation at PACCAR

Advisor to organisations interested in pursuing a customer-centric marketing agenda, with a specific focus on the transformation of the enterprise through People, Processes and Technology. Extensive global experience in marketing management, strategy and execution. Experience working closely with C-Suite Executives and superior communication skills and marketing acumen to engage stakeholders, assess business needs and consolidate findings. I'm able to take complex information and concepts and translate them into actionable and easy to understand Marketing Strategy.