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The Sponsorship Lab for Brands - 2020 Sydney Program

Adrian Baillargeon Pty Ltd

Tuesday, 12 May 2020 from 1:30 pm to 5:00 pm (AEST)

The Sponsorship Lab for Brands - 2020 Sydney Program

Ticket Information

Ticket Type Sales End Price Fee GST
2020 Membership 31/12/2020 $1,500.00 $75.99 $157.60
2020 Corporate - 2 people 12/05/2020 $2,800.00 $140.99 $294.10
2020 Corporate - 3 people 12/05/2020 $4,100.00 $205.99 $430.60

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Event Details

The Sponsorship Lab for Brands helps organisations understand what’s really happening across the landscape by bringing together Brand and Sponsorship managers from across Australia. 


The Lab brings together Brand and Sponsorship managers from across Australia four times/year to learn about what’s happening across their businesses and the industry. By bringing this group together, sponsorship teams are kept up to date with the latest insights, best (and practical) practices, and a deeper understanding of how to ensure sponsorships are delivering their true value.


The Sponsorship Lab is the perfect connection point for industry peers conducting marketing activities that include sponsorships, partnerships and relationships to contribute to business outcomes. I have not found a better environment for connecting on common topics in this marketing space. 

Sharon Green, Head of Media, Advertising and Sponsorships, Sanitarium


Benefits of attending previous labs have been identified as:

  • Saving resources & energy by applying best practices learned from others in the room;

  • Solving problems quicker by leveraging the experience of other participants;

  • Gaining an understanding from a trusted group of peers who is best to work with when it comes to agencies, suppliers and partners;

  • Increased confidence that the challenges they are facing are shared across the industry

  • Improving skills, knowledge and confidence of those within their own businesses by bringing insights back to their business

2020 Membership Inclusions

  • Access to all Sponsorship Lab for Brands sessions in Melbourne and Sydney - in person or virtually through Zoom

  • Opportunity to bring your specific challenges to the group to work out a solution

  • Ability to make strong connections with the best of the best - only 15 memberships will be made available in each location

  • Hear first about sponsorship experts looking for new opportunities or new roles  

  • All memberships are transferable - if you can’t attend, you can send someone from your business to attend in your place

  • All learnings shared with the group in an exclusive member only Linked In group


“The Sponsorship Labs are a great forum to workshop ideas, network with fellow marketers from varying backgrounds, and spark innovative ways to problem-solving. I would highly recommend his sessions to anyone working in the sponsorship space.”

Pio Liwanag, Advisor - Latrobe University Sponsorships



Sydney's first event will be hosted on Tuesday 4th of February from 1:30pm-5:00pm. The remaining events will be hosted on dates that work best for the group. The following sessions will be May 11th, August 11th and November 17th.



For more information, click on this link and watch the 98 second video or contact Adrian at or +61 423 782 970.

Have questions about The Sponsorship Lab for Brands - 2020 Sydney Program? Contact Adrian Baillargeon Pty Ltd

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When & Where

10 Hickson Road

The Rocks, NSW 2000

Tuesday, 12 May 2020 from 1:30 pm to 5:00 pm (AEST)

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Adrian Baillargeon Pty Ltd

Adrian Baillargeon is a facilitator, speaker, trainer, mentor and executive coach. He helps teams & individuals make meaningful progress by connecting them and doing the "together" bit better. If you believe your team can collaborate more effectively and move forward quicker, it is worth having a chat with Adrian.  

After 17 years of working in the corporate - including eight years in brand and sponsorship marketing - he realised, regardless of industry or company, many brand and sponsorship teams experience simiilar challenges. He's seen some of them shared at sponsors conferences hosted by rights holders, however the opportunity to have more open conversations, share learnings and opportunities can benefit this unique and specialised group of professionals in many ways. Hence the creation of The Sponsorship Lab for Brands. 

Organisations will benefit from his 17+ years of leading teams, facilitating programs and working closely with external partners across Canada and Australia. His experience spans across marketing, sales and partnership management across the corporate, community and sport environment.

Adrian is an optimist. His energetic approach inspires organisations and leaders to deliver better outcomes quicker, increase engagement and reduce the stress related to workplace drama. He is a specialist in getting people to open up. Adrian helps teams drop their guard, say things sooner and have realer conversations. Now this sounds quite serious - rest assured, he also likes to have some fun!

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