The Smart LinkedIn Playbook: Human Stories, Strategic Impact, and AI Edge

Tickets are priced at $66(GST Inc) for members of Australian Industry Group. Please email big@australianindustrygroup.com.au prior to registration if you are unsure of your member promo code.

We are excited to invite you to a tailor-made LinkedIn Masterclass exclusively for Australian Industry Group members and clients.

In this session Lucy Bingle - Australia's leading LinkedIn Strategist will show you how to:

• Master LinkedIn fundamentals so your people and brand show up with clarity and authority
• Tell brand stories that cut through - human-first storytelling that builds trust across B2B and B2C audiences
• Use AI to speed content creation and research, while keeping voice, nuance and authenticity front and centre

Walk away with a clear strategic pathway to educate and engage your target audiences and cement your organisation as the trusted authority.

This is a practical, interactive session designed for busy teams - Lucy will include real examples, quick templates, and actions you can put into practice straight away.

Lucy Bingle has delivered 300+ tailored LinkedIn Masterclasses to organisations across industries, and she will tailor the session to the specific needs of Australian Industry Group members.

Transform your LinkedIn approach and connect with your target audience like never before.

Host

Shirley Ng - General Manager, International Competitiveness, Australian Industry Group

Presenter

Lucy Bingle - CEO of Lucy Bingle

Lucy Bingle is a LinkedIn Marketing Expert. www.lucybingle.com provides expert LinkedIn consulting services and LinkedIn marketing training globally. Lucy and her team are passionate about helping companies and individuals build brand awareness and thought leadership. LinkedIn is the perfect platform for businesses to position themselves, connect with their target audience and build brand trust and integrity.

Driven by Australian Industry Group’s over150 years of experience in understanding what makes Australian businesses successful, the Business and Improvement Growth (BIG) Hub is designed to provide businesses with a range of practical business assistance, resources and an extensive network of business consultants to help identify and solve short-term problems.

For more information, please visit BIG Hub