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The Role of Social Media in Business Communications

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QUT Gardens Point Campus

Level 10, Z Block

Gardens Point Road

Brisbane City, QLD 4000

Australia

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Event description

Description

Digital and social media (DSM) are often positioned as the primary response to communication problems and opportunities – but is this really appropriate? What can DSM achieve that other channels can’t? Are there situations where using DSM might not be the answer? How can communication professionals integrate DSM into their plans to achieve the greatest impact?

Join us at QUT’s School of Advertising, Marketing, and Public Relations for a special Business Breakfast with the International Association of Business Communicators (IABC) Queensland Chapter, to hear from experts in a panel discussion on trends, insights and the contrasting uses of Digital and Social Media (DSM) in private and public sector organisations.

Felicity Loughrey leads social media for Trade and Investment Queensland. She was a creative director at VaynerMedia in NYC. Her clients included PepsiCo, Diageo, Unilever, Johnson&Johnson. She was Vogue Australia's New York contributor for ten years and has written for GQ, Vogue Living, Country Style, Allure, Town and Country.

Emma Potter-Hay spent two years observing and participating in Queensland Fire and Emergency Services use of social media for her PhD thesis (titled 'Broadcast, promote, respond, engage: Competing understandings of the purpose and value of social media in an emergency management organisation').

Dr Anne Lane uses research to help organisations find ways to navigate the increasingly-complex environments in which they operate. Anne is the QUT Business School Public Relations Subject Area Coordinator and moderator for this event.

Who should attend?

This event is suited to communication professionals and students who are keen to hear more about the possibilities and the road blocks that may be encountered through digital and social media.

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Date and Time

Location

QUT Gardens Point Campus

Level 10, Z Block

Gardens Point Road

Brisbane City, QLD 4000

Australia

View Map

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