
The Road Trip
Event Information
Event description
Description
This is a workshop for Artists looking to go on the Road. A perfect way to leverage your tour in your ongoing Brand Plan!
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Finding Your Audience
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Discovering Your Target Market
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Working with Your Agent to marry Market Environment with your Target Market
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Road Mapping
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Preparation of a Detailed Campaign Plan – Print, Radio, TV, On Line
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Creative Solutions – Campaign Design
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Post Tour Metrics
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Building Your Tour Network
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Servicing Key Local Media
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Promotional Partnerships – Media, Sponsors, Business and Social Networks