This is a workshop for Artists looking to go on the Road. A perfect way to leverage your tour in your ongoing Brand Plan!

• Finding Your Audience
• Discovering Your Target Market
• Working with Your Agent to marry Market Environment with your Target Market
• Road Mapping
• Preparation of a Detailed Campaign Plan – Print, Radio, TV, On Line
• Creative Solutions – Campaign Design
• Post Tour Metrics
• Building Your Tour Network
• Servicing Key Local Media
• Promotional Partnerships – Media, Sponsors, Business and Social Networks