This is a workshop for Artists looking to go on the Road. A perfect way to leverage your tour in your ongoing Brand Plan!

• Finding Your Audience

• Discovering Your Target Market

• Working with Your Agent to marry Market Environment with your Target Market

• Road Mapping

• Preparation of a Detailed Campaign Plan – Print, Radio, TV, On Line

• Creative Solutions – Campaign Design

• Post Tour Metrics

• Building Your Tour Network

• Servicing Key Local Media

• Promotional Partnerships – Media, Sponsors, Business and Social Networks