Actions and Detail Panel
The Purpose Project: Bringing purpose to life at work—a talk by Carolyn Tat...
Fri. 24 March 2017, 4:00 pm – 5:30 pm AEDT
Purpose is the word on everyone’s lips at the moment.
It seems that meaning is fast becoming the new money for many of us. But what actually is purpose? How do we balance it with profit? How do we bring our own personal ‘why' to work? How do we co-design and co-activate purpose in big organisations? The work of bringing purpose to life in business is the responsibility of every person at work. The way to do this is through Purpose Projects and Purpose Activists instead of Culture Programs.
In this session you will:
1. Discover what purpose is and how to find your own personal purpose
2. Discover tools to co-design and co-activate purpose in your company
3. Learn about Purpose Projects and Purpose Activists and how they can transform cultures.
Carolyn believes that the purpose of business is to serve the greater good and that profit should be the by-product, not the single-minded goal. Her company exists to unearth a higher purpose in people and organisations.
Carolyn is an ex-marketer with a passion for purpose-digging, writing, speaking and teaching. A brand and marketing specialist with a 20-year history at Westpac, Merrill Lynch and in her own business, she is uniquely placed to help any company dedicated to building a “profit for purpose” entity. She helps you discover your purpose and bring it to life in your culture and communications.
Carolyn is the author of four published works: Small Business Big Brand, Marketing Your Small Business for Dummies, Unstuck in Provence (a personal memoir) and Conscious Marketing. Her fifth book, The Purpose Project, is soon to be released.
She is the founder of The Slow School of Business (Slow School), Talk on Purpose and The Purpose Project workshops. All her learning programs are highly experiential and transformative for every participant.
Underpinning all her work is a commitment to being courageous, growing in consciousness, operating with compassion and connecting authentically with others in the spirit of collaboration. The company is a Certified B Corporation and Carolyn is a founding member of Conscious Capitalism Australia.
Carolyn also has a number of events coming up. See them here.