THE POWER OF SOCIAL MEDIA
Being successful on social media means having a strategy that matches your business goals.
Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing? Or that 84% of B2B marketers use social media in some form? No matter what you sell and who you sell it to, using social media as a marketing tool can help you build your brand and grow your business.
Social Media is indeed all around us, and its power to attract new clients to your business is ensuring that businesses of all shapes & sizes are now thinking about how they can leverage social media.
• Do you know how to manage this new powerful tool?
• Are you doing all you can to harness its potential for your business?
• Is there more you can be doing?
Erica will provide insights in how to tap into Social Media, which social media platforms best suit your needs; how your business can get the best results based on your own objectives and more importantly she will share her success stories with you, and her tips & traps.
Given her Social Media Savvy & extensive Sales experience derived from roles across the Investment & Financial Planning landscape, this will be an engaging & insightful Social Media presentation.
This WOW event is not to be missed, make sure to book you seat now as places are strictly limited. Come and share an evening with your fellow WOW members, bring a guest along so they can experience the WOW magic.
Erica is passionate about social media and began experimenting with the medium in 2010 when she joined a fund manager start up. The start up had no brand recognition, 1 client, limited funds under management and no marketing budget. Her mission was to build brand awareness and the business; this challenge led her to experiment with social media platforms Twitter and LinkedIn.
In 2014 the Australian Financial Standard launched their FS Power50, Erica was included in the list of 50 most influential social media users in finance for 2014. Financial Standard explains “Social media is the epicentre of new ideas and innovation in financial services industry and the FS Power50 features the top 50 individuals in Australia leading this conversation.”
Erica is a Business Delivery Manager, Asset Management Strategy and Implementation at NAB Asset Management. She is responsible for growing group product across all asset management strategies. In a career which spans more than 20 years Erica has held roles in funds management, investment banking and financial planning. Her experience includes distribution, marketing and client relationship management in both institutional and intermediary sectors.
BOOK YOUR SPOT NOW!
Date: Wednesday 22 March 2017
Time: Arrival Tea/Coffee: 5.30pm to 6pm
WOW Women Panel: 6pm to 7pm
Networking & Refreshments: 7pm to 8pm
Cost: Special WOW Members Price - FREE
Special WOW Member & Guest Price - $55
Non Members Price - $75
When & Where
WOW Women Group
WOW Women is a support network for like minded business and professional women.
Our purpose is to create connections with women who will challenge you, stretch your thinking and lead you to new opportunities.
Whatever business you've chosen or direction you're heading in your journey is easier when you know you're not alone.
Let's gift ourselves the chance to work together and become more empowered, inspired and succeed.