You have just completed your marketing plan and one of your aims is to achieve positive media coverage in the next 12 months. How do you achieve publicity? What do you need to do for media to take note of your business/product/service?
While the Rural City of Wangaratta, Tourism North East and Tourism Victoria’s Public Relations teams generates significant amounts of free and positive publicity for industry, it is impossible for the us to highlight every operator, event or place. It is important therefore, for individual operators to generate their own media publicity.
Working with the media can be a rewarding part of any business’ marketing mix. However, their are certain things you must keep in mind when working with the media.
This panel session will provide you with insights into how to work with media, tools you can use and processes to keep in mind!