What to expect from this workshop:

- Learn how to create a brand using your own unique story

- Discover how your values, attitude, beliefs and expectations are portrayed through your business

- Learn how to authentically communicate through content creation

- Get started on LinkedIn and develop your own individual strategy

- Connect with like-minded individuals and become part of a global community

What is The Paradigm Effect?

The Paradigm Effect is the effect we each realise when we become aware of our unique Paradigm.

The Paradigm Effect recognises that each and every one of us has our own unique perceptions of ourselves and the world. These perceptions are made up of our Values, Attitude, Beliefs and Expectations (VABEs).

By asking the important questions in a process that increases self-awareness, I will guide you in realising your unique paradigm and how it is connected to your narrative. So that you can own and brand your story!

The Paradigm Effect is not just a means to establish an authentic online brand, it also connects individual's to their truth, enabling them to make better decisions that will ensure they are purpose driven and feeling fulfilled at the end of each day.

In a time where authenticity and connection is highly valued, this couldn't be more relevant.
Isn't it time you discover and explore your paradigm?

Workshop schedule

Start: 10:00am

10:00am - 11:30am - Discover your VABEs and construct your Narrative

11:30am - 12:30pm - Optimising LinkedIn for Branding, Reach and Conversion

12:30pm - 1:00pm - Catered Lunch

1:00pm - 2:00pm - Develop a Content Strategy

Location

The Workshop is located in beautiful new age offices, with scenic city views directly across from Wynyard Park.

Why create a Personal Brand using video on LinkedIn?

LinkedIn has 500 Million users

- 250 Million active users

- 90% of users say that they use video to make product purchasing decisions

- By 2020, 80% of all content will be video

- 1200% more engagement than text and images combined

- 95% more retention of content through video

Some other interesting Stats:

For Employees:

• When brand messages are shared by employees on social media, they get 561 percent more reach than the same messages shared by the brand’s social media channels.

• Brand messages are re-shared 24 times more frequently when posted by an employee versus the brand’s social media channels.

• On average, employees have 10 times more followers than their company's social media accounts.

• Content shared by employees receives 8 times more engagement than content shared by brand channels.

Sales and Marketing:

• Leads developed through employees’ social media activities convert 7 times more frequently than other leads.

• Sales reps who use social media as part of their sales techniques outsell 78 percent of their peers.

• Ninety-two percent of people trust recommendations from individuals (even if they don’t know them) over brands.

• Marketers, who prioritise blogging, are 13 times more likely to enjoy positive ROI.

• Consistency is key. It takes five to seven impressions for someone to remember a brand.

If you have any further questions about The Paradigm Effect contact: matija@theparadigmeffect.com.au

Or visit theparadigmeffect.com.au