$275

The Modern Blackbook: defining your brand as a fashion writer

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Melbourne CBD

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Refunds up to 7 days before event

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Designed intentionally to be an intimate group of no more than ten, this workshop will allow you to learn from two professional digital marketers and content creators who have turned a simple idea - a gap in a saturated market - into a new fashion publication which has differentiated itself from its competition by using industry insiders to tell the story of the fashion world.

The Modern Blackbook: defining your brand as a fashion writer will cover:

  • Networking: how to do it and what to avoid
  • Branding: start with your reflection
  • Tools and tactics: How The Modern Black came to be and what tools were used to get there
  • Audience segments: understanding how to define an audience and why, in a world where social media is king, it's crucial to your success
  • Talent: who do you want to work with and why
  • Interviews and death to the face-to-face: interview fundamentals; researching for success and understanding the importance of ignoring technology
  • Delivering the goods: how do you stand out from the crowd? Learn what makes readers keep reading and why imitation isn't always flattery
  • Amplifying your work: how to get the right people to see your content through social media

This event has been kept to two hours to ensure that the participants walk away with the tools (websites; resources and contacts) to take their brand to the next level, without taking up too much time.

Work experience* with TMB is always an option - participants will have the opportunity to test their writing skills on the day and express their interest in gaining on the job experience.
*work experience is not guaranteed by simply attending
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Date and Time

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Melbourne CBD

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Refund Policy

Refunds up to 7 days before event

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