For large businesses, the cost and risk associated with new administration and creative systems is enormous. Once an investment that can take you well into the future is made and you’re locked into nebulous system subscription futures, there’s a lot at stake. This can place businesses firmly in the eye of the famous innovator’s dilemma where if you avoid the risk other may take advantage and if you accept it, you open yourself to technological redundancy and corporate strategies well outside of your control.

Despite this, immersive technologies are revolutionising the worlds architecture, engineering and design for the companies and their clients. This session examines some of these giant creative leaps and balances them with some of the corporate and cultural challenges.

Join our panel of experts as we explore these areas of great speculation and opportunity.