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The Hong Kong Satisfaction Index project: How to produce reliable data with...

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Council Chambers JO1.447, Joondalup campus

Edith Cowan University

270 Joondalup Drive

Joondalup, WA 6027

Australia

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MASRC Seminar: The Hong Kong Satisfaction Index project: How to produce reliable data with practical relevance?

Robert is keen to enhance the exchange between theory and practice and he will be speaking on how we can produce reliable data with practical relevance. The Hong Kong Tourist Satisfaction Index project will be the focus of the presentation. This project addresses two global challenges that the tourism and hospitality industry are facing. The first challenge features the globalisation of consumption that requires all stakeholders – both private and public organisations deliver a high-quality experience to visitors as well as to residents. The second challenge relates to the difficulty in uniformly measuring sustainable tourism development across a range of various service providers and source markets. For more details visit www.touristsatisfaction.org.

When: Friday, 1 June 2018

Where: Council Chambers JO1.447, ECU Joondalup campus

Time: 1:00 p.m. to 2:00 p.m.

Dr Robert van der Veen is a Research Fellow in the Department of Marketing at Oxford Brookes University, UK. His main research interests are destination competitiveness, tourist behaviour and services marketing. He received his PhD from the School of Hotel and Tourism Management at the Hong Kong Polytechnic University and his work appeared in the Journal of Travel Research, Annals of Tourism Research, Journal for Travel and Tourism Marketing, International Journal of Tourism Research, Journal of Vacation Marketing, International Journal of Contemporary Hospitality Management and Journal of Hospitality Marketing & Management.

Robert teaches Research Methods for the MSc in Marketing program, Quantitative Research Methods for the doctoral cohort and supervises a number of PhD students. He specialises in quantitative research methods, multivariate data analysis and structural equation modelling.

He has been awarded several research grants to support his work and has been involved in a number of knowledge exchange projects.

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Location

Council Chambers JO1.447, Joondalup campus

Edith Cowan University

270 Joondalup Drive

Joondalup, WA 6027

Australia

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