‘For the past couple of years, retailers have only been able to talk about two things – omnichannel and their fear of Millennials. Now, they are going to have to recognise that omnichannel is just a way of life and that Millennials should no longer be their biggest concern. It is time that retailers look out for members of Generation D – they are young, digital and wield some serious purchasing power.’
Martin Raymond, co-founder, The Future Laboratory
Our Sydney Retail Futures Forum is our annual bulletin on the next 3–5 years in the retail sector and will coincide with the publication of our Retail Futures report, created by our global team of researchers, insight editors and trend consultants.
Our Guest Speakers
John Dixon, CEO, David Jones
John began his current role as CEO of David Jones in January 2016 after spending almost 30 years gaining extensive international retail and product experience with Marks & Spencer. In 2008, he was made food director of the brand and led the turnaround of its £5bn food business, returning it to growth in 2009.
He was promoted to the main board later that year. In 2012, after 14 consecutive quarters of like-for-like sales growth, John was made executive director of general merchandise in some of the toughest retail trading conditions ever.
In early 2015, this division achieved its first quarter of like-for-like sales growth in four and a half years, and substantial margin gains were also delivered over the past two financial years. With extensive retail experience in London and Paris, he has also worked as executive assistant to the Group CEO, Lord Rose, before becoming director for the retailer’s M&S.com and Home divisions – key areas he will focus on during his Retail Futures In Conversation session.
James Ogilvy, founder, Luxury Briefing
James is one of the world’s leading luxury experts. He launched Luxury Briefing, the must-read bible of the high fashion, retail, jewellery, hospitality and automotive sectors, in 1996. In 2010, he sold the magazine and became a sought-after consultant for brands including Jaguar Land Rover, Linley, BAFTA, Aston Martin, Maybourne Hotel Group, Global Philanthropic, Berkeley Group, Goodwood, David Harber, Quintessentially, The Nido Collection and Connolly. James will talk luxury and the rules for establishing a brand in the correct market context, and how luxury brands need to learn from other sectors to embrace a poetic, spiritual and emotional sense of involvement – the fifth stage of our Luxury Matrix.
Adéle Winteridge, founder and director, Foolscap Studio
The multidisciplinary design firm Foolscap Studio is a small-medium size studio that works across a broad range of creative and strategically led projects. Its team moves seamlessly between interior, architectural, product, graphic and identity development for clients in the hospitality, retail, workplace and public space sectors.
Adéle sees every project as an adventure in pushing the boundaries of what design can do for people. Along with her team she uses wit, play and opportunity to create spaces that feel warm and lived in, even before they are occupied.
Amanda Henderson, founder and creative director, Gloss Creative
Prior to founding Gloss Creative in 2001, Amanda was national visual merchandising manager at Sportsgirl and creative concept manager at Country Road.
Gloss Creative has redefined the scope of modern visual merchandising in Australia. A master of brand expression, the studio executes exquistie projects with polished precision, offers creative direction that elevates brands and specialises in set, event, runway and marquee design.
Agenda For The Day
12:00pm – Registration and lunch
1:00pm – Introduction
1:10pm – Market Overview
We discuss emerging changes in the global retail sector, new markets to focus on, niche brands to watch and game-changing innovators. Highlights include:
: Social Commerce – why s-commerce has finally arrived and what your brand should do about it
: Delivery Disruption – a look at how delivery apps are shaking up the retail journey
: Generation D Rising – some Millennials are now in their 30s, so we cast our eyes on the teenagers of Generation D
: Loyalty Card Renewed – loyalty cards are dead, or are they? We look at the innovations keeping loyalty alive
1:40pm – In Conversation I: John Dixon, CEO, David Jones
John talks to The Future Laboratory co-founder Martin Raymond about why multichannel retail is changing the way bricks-and-mortar retailers need to behave, how discount retailers are rewriting the rules across all retail categories, and why domestic brands are increasingly thinking and acting as, and becoming, global players.
2:05pm – Retail Trends Rising
From high-tech to hands-on and high-touch, a range of services, delivery systems and retail models are re-inventing retail in the digital era. We look at the trends created by a new blend technologies and services. These include:
: Recycling Rebranded – fast fashion brands are finding new ways to negotiate the desire for sustainability, such as H&M’s Conscious Lounge, Reformation’s home pick-up service and Jigsaw’s For Life Not Landfill campaign
: Transperiences – honest and transparent brand narratives are turning into radical and transparent experiences. Highlights include Everlane’s Transparent Cities, Peak Performance’s Magic Hour and Kit and Ace’s Grand Tour
: Mood Retail – retailers are looking for sales tools that respond to consumers’ emotions. Highlights include the mood-based Lush app, a Uniqlo headset that scans brainwaves to recommend items and the facial movement-analysing Bentley Inspirator app
: Text Commerce/Personal Appsistants – new apps and services are enabling concierge and text-based delivery systems, such as Stefan’s Head, Drinkeasy and Marques’Almeida’s email campaigns
: Room Service Retail – luxury and fashion brands are collaborating with hospitality brands to enable customers to shop without leaving their hotel room. Highlights include in-room services piloted by Gap, Virgin, Pimkie and Everlane
2:30pm – In Conversation II: Adéle Winteridge, founder & director, Foolscap Studio
2:50pm – Tea and networking
3:20pm – Revelation Retail
In a world in which algorithms predict our shopping needs and consumers expect one-hour delivery slots, a new generation of consumers and brands is re-embracing experiences, live events and retail environments that offer serendipitous and surprising adventures. Get ready for the gamification of shopping, stores that challenge you to find the product you want, and brands, products and services that blur the lines between retail, luxury, hospitality and travel.
3:50pm - New Retail Consumers
: We introduce two influential consumer tribes whose different mindsets are affecting the way they consume everything, from the clothes they buy to the food they eat:
: Kidpreneurs – Members of Generation Z that are carving out their own career paths before they can even learn how to drive. We will learn how their business knowledge is changing the way they engage with brands
: Ascetic Luxurians – Luxury consumers who care less about products and more about experiences. We will learn how their careful approach to consumption dictates the brands they interact with
4:10pm – In Conversation III: James Ogilvy, founder, Luxury Briefing
One of the UK’s leading luxury consultants, James talks to The Future Laboratory co-founder Chris Sanderson about why the language, tone of voice and marketing collateral now used by luxury brands globally is increasingly out of step with consumer needs and behaviour. Identifying the issues, he looks at strategies for getting it right.
4:30pm – Innovate
An in-depth look at the brands breathing new life into existing retail trends. Highlights include:
: Gentle Monster – the South Korean eyewear company turning showrooms into art exhibitions
: Series 3 – Louis Vuitton’s immersive catwalk exhibition
: Semaine – the s-commerce platform using tastemakers to curate a shoppable lifestyle
: Harvey Nichols Rewards app – the tongue-in-cheek campaign shows that luxury doesn’t have to be stuffy
4:40pm – In Conversation IV : Amanda Henderson, founder and creative director, Gloss Creative
5:00pm – Conclusions and Toolkits
5.15pm - Ends
For more information please contact Jen Sherrin at Jen@lsnglobal.com.au
or +61 438 220 243
The Future Laboratory is one of the world’s most renowned and respected futures consultancies. A leader in trend forecasting, consumer insight and strategic innovation, we give clients the confidence to make the right decisions and investments to survive and thrive in the future. The Future Laboratory ethos is a simple one : to help businesses make the future happen.
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