San Francisco, California, USA
London, United Kingdom
‘People are tired of being told what to do by experts. One day it’s no fat, then gluten, then sugar. Clean eating is the latest dietary trend set for a backlash. In this environment, consumers are losing faith in brands and realising that convenience trumps all.’
Martin Raymond, co-founder, The Future Laboratory
Our Guest Speakers
Chris Sanderson, Co-Founder, The Future Laboratory
Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki.
Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo, H&M, General Motors, BBDO, Design Hotels, Conde Nast Media and Omnicom.
Martin Raymond, Co-founder, The Future Laboratory
A dynamic, if reluctant presenter, Martin is editor-in-chief of LS:N Global, our online lifestyle news and consumer insight portal. Not only does he regularly contribute on trends and business to the BBC, Channel 4 and ITV, he has also written and co-authored a fascinating range of books, including crEATe (Gestalten), The Tomorrow People: Future Consumers and How to Read Them Today (Financial Times Prentice Hall), and the aforementioned The Trend Forecaster’s Handbook, which is the definitive work on trends and the trend forecasting arena. He is our very own crystal ball.
Barry Mowszowski, freelance strategy consultant
The former strategy director at creative technology agency DT Sydney is currently undertaking an Executive MBA degree at the Berlin School of Creative Leadership, after being awarded the 2013 Contagious magazine Scholarship. He has also received both Cannes and Effie awards for his work. Barry is an experienced industry speaker and has presented at Apple, Creative Sydney, Westpac Leadership Forums and Vivid, and is a strategy lecturer at The Communications Council of Australia.
Constantine Frantzeskos, founder and CEO, PENSO
He has over 23 years’ marketing experience and has held senior regional and global positions at Edelman Digital, Dentsu Mitchell, DDB and Ogilvy in Australia and Asia. In less than three years, PENSO has opened offices in Australia and the UAE, and has established a presence in New Zealand, Malaysia, Singapore and Silicon Valley. PENSO’s client list includes Emirates, dnata, IAG, Sussan Group, MPavilion, Hilton International and the Business Council of Australia. The company has been nominated for Campaign Asia- Pacific’s Australia/New Zealand Agency of the Year award and is one of the BRW Fast 100’s fastest-growing businesses in Australia
Agenda For The Day
12:00pm – Registration
1:00pm – Introduction
1:10pm – Global Market Overview
An overview of the global food and drink market in 2017/2018 in which we map out the emerging trends and innovations that will come to define it, including:
: The Next Wave – The latest innovations in the coffee and tea markets.
: Nutrition Wars – An examination of the conflict between experts on good foods, bad foods and what consumers are really eating : Instagrammer Influence – How social media is changing the way that people consume food and drink.
: Instagrammer Influence – How social media is changing the way that people consume food and drink
: Soda Redefined – The way in which the soda market is being reconfigured to be fit for an anti-sugar world.
: Alternatives Abound – The rise of alternative eating, from veganism entering the mainstream to the growth of pea protein as a replacement for dairy products and meat.
1:40pm – In Conversation I
2:00pm – New Consumer Tribes
An insider approach to understanding the demands and desires of two emerging tribes of food and drink consumers.
2:30pm – Tea and Coffee Break
3:00pm – Food and Drink Trends Rising
: Delivery-only Dining – New online restaurants are tapping into the home delivery market, bypassing bricks-and-mortar eateries and offering a healthy update on traditional takeaways
: Gastronomy Fetish – Art directors are using new visual language around food inspired by online subcultures such as Mukbang and ASMR
: Regenerative Consumption – Understanding that consumption can be part of an ecological solution to save our planet, brands are creating new food and drink products that feed back to their sources
: Countertop Connoisseurs – A new generation of countertop drink dispensers is using apps, internet connection and bespoke delivery programmes to appeal to consumers who are keen to refine their palates
: Global Edibles – In the age of New Bricolage Living, food is a harbinger of culture. Chefs are travelling the world to source new ingredients, and combining local techniques with global flavours to create something uniquely Bricolage
3:20pm – In Conversation II
3:40pm – Showcase Film
Our edit of the best-in-class food and drink interiors that will dictate retail and restaurant design directions in the years to come.
3:50pm – In Conversation III
4:10pm – Special Report: Convenience Culture
An in-depth look at the tensions arising between provenance and convenience, and why the latter might be winning out in the world of food and drink. From on-demand apps to at-home hydroponics, we will examine what convenience food means to 21st-century consumers.
4:40pm – Toolkits and Conclusions
Our in-house Strategy team offers five key insights into the global trends that will define the sector in this decade and beyond.
4:50pm – Drinks and Networking
About Futures Forums
An obstacle for many businesses today is how to build teams that are armed with fast-changing consumer information, and the tools to apply it strategically. The most compelling and entertaining way to bring this intelligence to life is through one of our highly subscribed live events.
Our Futures Forums take an in-depth look at industry-specific trends, exploring everything new and next within your sector that is set to affect the future consumer over the next 3–5 years. Guest speakers include industry leaders and innovators, and attendees receive an extensive Futures Report, giving further insights into the market and implications for businesses.
For more information please contact Jen Sherrin at Jen@lsnglobal.com.au
or +61 438 220 243
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The Future Laboratory
The Future Laboratory is one of the world’s most renowned and respected futures consultancies. A leader in trend forecasting, consumer insight and strategic innovation, we give clients the confidence to make the right decisions and investments to survive and thrive in the future. The Future Laboratory ethos is a simple one : to help businesses make the future happen.