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The Art of Student Recruitment: Melbourne Sales Training for Professionals

Richard Geddes, Managing Director, Optimal Student Recruitment

Tuesday, 22 October 2019 at 9:00 am - Thursday, 24 October 2019 at 5:00 pm (AEDT)

The Art of Student Recruitment: Melbourne Sales...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird
Buy your ticket before 11:30 pm (Australian Western Standard Time) on Wednesday 25 September 2019 to get the early bird discounted rate
Ended $1,499.00 $0.00
RSVP
Full cost of the 3-day training course tickets
Ended $1,999.00 $0.00

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Event Details

Overview

 The Art of Student Recruitment: Sales Training for Professionals involved in Student Recruitment is a course that is designed to impart and deliver tried-and tested knowledge and wisdom from the science of sales, neuro-science, behavioural economics and social psychology in a manner that:

  • Is adapted for the student recruitment industry;
  • Prioritizes the needs of the future students;
  • Enables course participants to design and develop a complete winning sales strategy simply by following the step-by-step exercises delivered in the course; and
  • Is ethical and compliant with regulatory standards in the education sector

 Because the Art of Student Recruitment Sales Training Course teaches participants ethical and appropriate application of tried-and tested scientific methods to help boost your performance in every part of the future-student buying process, you can be confident that by participating in this course you will greatly enhance your personal and the overall institution’s student recruitment performance and its long-term profitability.

Do not let your institution become a statistic on your watch! Register for the course today

 

 

The problems that this course solves

 

 

Can you relate to any of the following?

 

 

At a personal level:

 

 

  • You fail to achieve recruitment targets and your boss thinks you are incompetent.
  • You are so busy, there simply aren’t enough hours in the day.
  • You feel stressed and overwhelmed.
  • You miss important deadlines.
  • You spend less time with your loved ones and your personal relationships are negatively impacted as a result.
  • You feel powerless and things generally seem to be out of your control.
  • Though your student recruitment results are quite good, you are looking to take your performance to the next level.

 

 

At an institutional level:

 

 

  • Your institution is in financial distress as it struggles to generate sufficient tuition revenue to support operating costs.
  • There is intense pressure on, and scrutiny of, the student recruitment functions. Since the spot-light is on the student recruitment function, any perceived weakness is magnified disproportionately.
  • In an attempt to shift blame and find scape-goats to satisfy the internal politics, professional relationships within the institution are strained, and interdepartmental strife and conflict simmer just beneath the surface.
  • Instead of being proactive, the organisation seems to be in a never-ending reactive mode. This is because, there is no-one in the institution who is indifferent to student recruitment outcomes. Therefore, everyone has an idea of how to solve the student recruitment challenges, and you are having to respond to a never-ending stream of ideas, many of which are a huge waste of time.
  • As leaders become desperate to demonstrate some tangible changes to the challenges facing the institution, the dust has barely settled after the last organisational restructure before the next one hits you again. As a result, there is high staff turnover as leaders seek to replace staff who they perceive as incompetent in the hope that they will attract new staff who will perform better.

 

 

If you can relate to any of the above, The Art of Student Recruitment Sales Training Course is certainly one you should seriously consider because the course has been designed precisely to solve all the above problems!

 

Who is the course designed for?

 

Before stating who the course is for, it is worth articulating who the course is not suitable for. The Art of Student Recruitment Course is not for people who do not accept responsibility for their own performance.

 

People who are always blaming someone or something for the results in their life are not suited to this course because they are waiting for “the someone or something” to change for the better and fix their problems!

 

On the other hand, if you are someone who actively seeks out activities, skills, knowledge, or new ways of working that will help you grow and intentionally produce the results you want, then read on! This is a course you seriously want to consider!

 

The Art of Student Recruitment Sales Training Course is designed for professionals who are responsible for the recruitment of domestic and international future students for education institutions. In particular the course caters for professionals who have responsibility for domestic and international student recruitment in the following roles:

 

  • Marketing
  • Student recruitment
  • Demand generation and outreach activities
  • Nurturing and conversion activities
  • Agent relationships and management
  • Future student engagement and customer experience
  • Business and partnership development
  • Admissions; and
  • Other relevant administrative support roles within the student recruitment domain.

 

One of the most significant strengths that you can have as a professional in the industry is an adequate amount of accurate and relevant knowledge to set you apart. Developing a strong set of skills in sales, customer service, leadership and performance training will enhance both your performance and value to existing and future employers and clients. That is why you should seriously consider participating in the The Art of Student Recruitment Sales Training Course.

 

Take your first step in taking responsibility for enhancing your career prospects. Buy your ticket today.

 

 

17 reasons why you should participate in this course

 

 

There are many reasons why you should attend the Art of Student Recruitment Sales Training Course and why you should adopt a science-based selling approach to the recruitment of your students. 17 of these reasons are listed below. In no particular order:

 

ü  Outperform your competitors- Be superior, have a competitive edge over your competitors and gain an unfair competitive advantage through a science-based approach to student recruitment. “Leave your competition in the dust!”.

 

ü  Get a better work-life balance – A scientific approach to how you work means that you will work smarter rather than simply ‘harder’. This means that you avoid burn-out and stress and will spend more time being proactive rather than being reactive. Therefore, there will be a positive impact on your health.

 

ü  Experience improved personal and professional relationships – During the course, you will learn how to effectively communicate with others and how to build strong and mutually beneficial relationships.

 

 

ü  Learn and grow into your full potential – In the course, you will learn new and innovative ways to recruit students. The knowledge, skills and ethical application of the knowledge that you learn in the course will give you more confidence and others will perceive you as a valued contributor.

 

ü  Be part of an elite student recruitment community – Come and spend time with 29 other forward-thinking student recruiters who recognise the need to adopt a science-based selling approach to student recruitment.

 

ü  Be a leader – Be one of the first to adopt and implement better scientifically-proven student recruitment approaches immediately. Regardless of whether or not any other education are currently using them, these approaches will, in time become the industry standard. In the meantime, you will be a leader and benefit from the ‘first-in-market’ advantage.

ü  Control your destiny - Control your own destiny instead of being at the mercy of the market and its forces. Use the innovation and creativity of a science-based approach to take responsibility for your own performance.

ü  Improve your planning and strategic-thinking capability – By investing the time to plan and strategize in the course, you will have more ‘brain-time’ to deal with everything else that you need to deal with after the course. This will result in less stress in your life.

 

ü  Work smarter As a student recruiter, you work hard. Rather than you continuing to needing to ‘work yourself to the bone’ for your success, design the system that will do the work for you. Invest time in the course to make time after the course.

 

ü  Grow your future student base - With this sales training, you’ll be able to better grow your future student base, and otherwise bolster the success of not only your education institution, but also the businesses and educational partners who you work with.

 

ü  Enhance your personal skills – the knowledge and sales skills that you will learn in the course will profit you for the rest of your life. After all, “everything in life is sales.”

 

ü  Improve your performance – A more scientifically superior approach will result in better performance. This means that you will be better able to consistently meet and exceed your targets. This, in turn, will increase your job security.

 

ü  Enhance your career prospects and future-proof your career – Acquire the skill-set and ready-to- use toolkit that will increase your ability to secure another job. You will also significantly increase your chances of career progression and increase your income-generation capability.

 

ü  Increase your confidence in your abilities - This sales training program is most significant in providing participants with the confidence and specific skills that you need to do your job well and to adeptly lead others.

 

ü  Improve your ability to make accurate projections and predictions – When you get better at projecting and predicting your results, not only will it be clear to you what variables you need to impact to achieve your targets, you will also feel empowered to take responsibility for impacting the final result.

 

ü  Shift from a reactive to a proactive approach to student recruitment- If you currently operate in a reactive manner, you will be well aware of what the impact and costs of operating that way are, to your customers, your staff, your colleagues, your education institution, and to yourself. It doesn’t have to be that way! But you have to act now to make the transformation become a reality.

 

 

Do not let the competition win! Buy your ticket today

 

 

How is the course delivered?

 

There are 12 key features built into the design of the course to ensure that we can deliver our promise of leaving the course not only with knowledge and skills that will set you up for life-long success, but also with a winning sales strategy for a specific product or service that you choose to focus on during the course.

 

The 12 key features of the Art Of Student Recruitment Sales Training Course are:

  • It is a 3-day course - Each day, the course starts at 9am and finishes at 5pm. There are rest breaks approximately every 1.5 hours. The reason why the course is delivered in a 3-day intensive format is because, if you focus, you will be able to develop a better quality sales strategy, and identify immediate and ready-to-implement powerful actions. This will give you peace of mind because you can start to get you results immediately after you complete the course!
  • The venue has high quality facilities, is comfortable and accessible - Having the course in a pleasant environment that is away from your daily working environment will reduce the risk of distractions and will facilitate greater participation and better learning outcomes.
  • The course is fully catered – For no extra cost, during each day of the 3-day course, you will be served tea and coffee or arrival; morning tea; lunch; and afternoon tea. That way, you can concentrate on getting the most out of your participation in the course.
  • Course delivery is workshop style- The Art of Student Recruitment Sales Training Course is delivered as a highly interactive workshop, where participants carry out specific exercises and activities rather than passively listen to a lecture or presentation. Therefore, you can be confident that you will get good value for your investment of time and money.
  • You will have a knowledgeable and experienced facilitator - Your facilitator for the Art of Student Recruitment Sales Training Course will be an experienced course facilitator who is not only an expert in student recruitment, but also highly skilled in the latest methods in course delivery and skills development.
  • Course content is derived from science-based selling principles and concepts - Because the course content is based on scientifically-proven universal laws, you can depend on them for your success.
  • Course Materials - Each participant will receive a course workbook that contains all the relevant content, case studies and PowerPoint slides, with space for you to actively engage with the content and take notes on what you are learning. This facilitates active engagement with the content during and after the course.
  • Community of like-minded professionals - Only 30 seats are available for each training session. This means that by securing your seat in the course, you will join 29 other professionals and be part of a community of like-minded people. You will spend 3 full-days with, and form friendships with, professionals and colleagues who are elite student recruiters.
  • The 90-Day Action Plan – During the course, you will work on one Sales Objective (one product or service that you want to sell better). The product or service could be a course, your institution, a Faculty or School or even sales to internal or external stakeholders. You choose! Once you choose what sales objective you want to focus on in the course, in each of the 12 modules, you will apply all the exercises to your chosen sales objective. That way, the only thing you need to do in the 90 days after the course, is simply take the actions identified in your 90-day action plan. Then you can sit back and marvel at the miraculous results that you have produced by your unbeatable winning formula! It is that easy!
  • Certificate of Participation – At the end of the 3-day course, you and the other participants will each receive a certificate of participation as formal recognition and acknowledgement of your achievement and learning. It is then that you will be officially considered a graduate of the Art of Student Recruitment Sales Training Course, a professional trained to competently deploy science-based selling principles to the recruitment of students.
  • Value for money – When you consider the value of the content; an expert course facilitator; that of the community of professionals that you will do the course with; the hundreds of hours you will save for the rest of your life by learning how to work smarter because you are harnessing the universal laws and having them work for you; and the value of your new-found knowledge and skills………………you will come to realise what a priceless opportunity this course represents!
  • Our promise and money-back guarantee – If you do the course as designed, and implement your 90-Day Action Plan within 90 days, if your results  of your sales objective do not grow above the industry average (of the same sales objective) or if your sales objective market share does not grow in the 6 months after implementation of your 90-day plan, we will happily give you 100% of your course ticket money back.

 

As you can see from the above-mention 12 course features, The Art of Student Recruitment Sales Training Course has been designed to ensure that you win! With our 100% money back guarantee, we have even set it up in such a way that you cannot lose!

 

It is also worth noting that after the Sydney training event in January 2020, the Art of Student Recruitment will be delivered fully online. So, the opportunity to have that face-to-face interaction with a course facilitator and 29 other like-minded professionals in your industry is limited to the sessions scheduled between now and the end of January 2020.

 

You do not want to miss this opportunity! Buy your ticket(s) now!

 

 

What content is covered in the course?

 

 

There are 12 modules that will be covered in the 3-day Art of Student Recruitment Sales Training Course. These modules are:

 

  1. Fundamentals of student recruitment as a sales process
  2. Impact of personality on student recruitment outcomes
  3. Effective use of KPIs in enhancing student recruitment performance
  4. The art of influence in student recruitment
  5. The attitudes, attributes, skills and habits of a good student recruiter
  6. Appealing to the core human needs and fears in student recruitment
  7. The student recruiter as coach
  8. Listening skills in student recruitment
  9. Recruiting via third party partnerships and relationship marketing
  10. Powerful message delivery skills
  11. The importance of personal organisation, planning and preparation
  12. Negotiating skills in the student recruitment and partnership development context

 

Each of the above-mentioned modules has between 3 and 14 unique science-based selling principles and concepts that are relevant to the module in question. In total, there are over 72 independent and unique science-based selling concepts and principles covered in the course.

 

Because the course content is based on scientifically-proven universal laws, you can depend on them for your success. That is not to say that each of the 72+ science-based selling principles are individually so powerful as to work on all future students all the time. However, each of them, if appropriately implemented will increase your probability of a successful outcome.

 

The immense power of the course is not in any single module or individual science-based selling principle or concept covered in the course, but rather in the compounding effect of implementing the collective lessons learnt from the course. As Darren Hardy quite aptly said:

 

“Small, seemingly insignificant steps completed consistently over time will create a radical difference. No matter what you learn, what strategy or tactic you employ, success comes as the result of the Compound Effect.”

Darren Hardy

 

Put another way Darren Hardy says that the law of the compounding effect can be summarized in the equation below:

 

Small, Smart Choices + Consistency + Time = RADICAL DIFFERENCE

 

Another key feature of the content and the course is the focus on ethics and compliance with relevant regulatory standards. All modules are delivered and discussed within the context of the ethical and appropriate application of these deep psychological and scientific truths about appealing to the emotional brain in student recruitment. Therefore, you can have peace of mind because you can be assured of the enhancement of your reputation and the long-term sustainability of your institution.

 

It took Richard Geddes over 10 years to study, understand and learn how to apply, to the student recruitment context, all the concepts and principles of science-based selling that are covered in the course. Save yourself time and effort, come and get access to 10-15 years’ worth of wisdom in only 3 days! Buy your ticket today.

 

 

 

Who will facilitate and deliver this course?

 

 

The facilitator of your Sales Training Course is Richard Geddes, Managing Director and Founder of Optimal Student Recruitment. Not only is Richard the course facilitator, he is actually the person who designed The Art of Student Recruitment Sales Training Course. So, you will be learning the course principles not only from the person who designed the course, but also from the same person who has successfully implemented the very same principles in multiple situations and contexts!

 

Before launching Optimal Student Recruitment, Richard worked in senior positions managing domestic and international student recruitment for Edith Cowan University, Murdoch University and the University of Adelaide (2003-2018).

 

In 2018, Richard resigned from his role as Director, Student Recruitment and Admissions Services at the University of Adelaide to start Optimal Student Recruitment. Richard's passion is to work with education institutions to provide them with scientifically proven reliable and sustainable solutions for their student recruitment challenges.

 

More information about Richard can be found on:

 

There are limited seats, so purchase your ticket(s) now to secure your seat before it is too late!

 

When and Where will the course be delivered?

 

Between now and the end of January 2020, the Art of Student Recruitment Sales Training Course will be delivered at the following locations on the dates listed:

 

Australia

 

  • Melbourne: Tuesday 22 October – Thursday 24 October 2019
  • Adelaide: Wednesday 30 October – Friday 01 November 2019
  • Perth: Wednesday 27 November – Friday 29 November 2019
  • Sydney: Wednesday 29 January – Friday 31 January 2020

 

 

 

New Zealand

 

  • Auckland: Wednesday 13 November – Friday 15 November 2019
  • Wellington: Monday 18 November – Wednesday 20 November 2019

 

 

United Kingdom

 

  • London: Wednesday 04 December – Friday 06 December 2019
  • Birmingham: Tuesday 10 December – Thursday 12 December 2019
  • Manchester: Monday 16 December – Wednesday 18 December 2019

 

You do not want to miss this training course! Buy your tickets now!

 

 

How much does the course cost?

 

At a cost of only AU$1,999, the Art of Student Recruitment Sales Training Course represents amazing value for money. Think about it:

 

  • AU$1,999 is a relatively small fraction of the cost of the annual tuition fee for one additional student who, as a result of the implementation of your 90-Day Plan, chooses to study at your institution rather than at a competitor institution. That means that only one additional student will likely give you more than 100 percent return on your investment (ROI). And, trust me, if you implement your 90-Day Plan, you will certainly get more than one additional student in one year. We are looking at a lifetime of many additional students each year!
  • Since there are 12 modules in the course, the total course fee of AU$1,999 means that you will get each module at a cost of $166.58. Given that each module has between 3 and 14 independently powerful and unique scientifically-proven principles and concepts, each uniquely tailor-made and customised to your specific sales strategy and circumstance, you are getting an amazing bargain.
  • With 72+ science-based selling principles in total, all applied to your specific sales objective in a customized and tailor-made fashion, you will get each principle and concept for only AU$27.64.
  • Then add to that the value of an expert course facilitator; that of the community of professionals that you will do the course with; the hundreds of hours you will save for the rest of your life by learning how to work smarter because you are harnessing the universal laws and having them work for you; and the value of your new-found knowledge and skills………………you then come to realise what a priceless opportunity this course represents!

 

And it doesn’t end there, if you purchase a ticket at least one month or more prior to the start of your course, you will be eligible for the Early Bird tickets. The Early Bird tickets are offered at AU$1,499, a 25 percent discount on the full ticket price. That means that you will save $500 by purchasing your ticket early. So, make sure you purchase your ticket to take advantage of the early bird discount.

 

 

 

 

Special Promotion

 

 

Buy 5 tickets and get the 6th one for FREE.

 

To get access to your free ticket(s) after you have purchased your 5 tickets, simply contact the organizer of the course.

 

 

 

 

What do participants say about the course?

 

In June 2019, Edith Cowan University and Edith Cowan College invested in a 2-day version of the Art of Student Recruitment course for 20 staff members in their international recruitment teams.

 

 

  

In the 2-day intensive course, 8 out of the 12 modules of the Art of Student Recruitment course were delivered. This is what some of the ECU and ECC participants had to say:

 

“The session was really good. It was thought provoking. Generally it is things I knew but didn’t know how important they were in my role as a marketer! The session gave me an idea on how to pull them all together to ensure success in recruitment and conversion!”

Irine Mjombah, Marketing Manager, Edith Cowan College

 

The training was a good reminder on how the smallest of thing can make a big impact in the results and it was also a good platform of idea generation and experience sharing to learn from each other”.

Mellisa Patrick, Country Manager (Malaysia), Edith Cowan University

 

“Some excellent tools to implement from this session. Richard really looks at how the whole lifecycle works and the important factors at each stage to maximise success. I also found a nice reminder and different perspective from the application sales psychology for student recruitment. Very well worthwhile session for new and experienced professionals in our field”

Anonymous

 

“The high point of the training for me, was the (student recruitment) formula and the (Art of) Influence modules. It helps me in managing channel performances as well as B2B customer relationship management. I found as a result of attending this course, I intend to use the formula and implement the influence skills in my personal and professional life.”

Elizabeth Fu, International Account Manager, Edith Cowan University

 

“Optimal Student Recruitment gave me a wider perspective in the recruitment process thus increased my confidence in my profession and personal endeavours.”

Princess Bonifacio, Country Manager (Philippines), Edith Cowan University

 

“For me, the high point for the training was mapping (the content) to my current job role. As a result of attending this course, I intend to apply the formula to my planning process. I highly recommend this training to all recruitment teams in the International higher education sector.”

Wilson Msiska, International Account Manager, Edith Cowan University

 

“Getting out of the office and attending the Optimal Student Recruitment workshop was valuable for team building and big picture thinking.  We all get busy with our day to day tasks.  It is so important to take some time and evaluate what we are doing and what we can be doing better.”

Nathalie Bergon, International Account Coordinator, Edith Cowan University

 

Do you want to learn more about the ethical application of science-based selling techniques in the context of student recruitment? If your answer is yes, go ahead and register for one of the 9 courses coming to a location near you in the 2nd half of 2019.

 

Final Words

 

As a graduate of the Art of Student Recruitment, you will be a professional trained to competently deploy science-based selling principles to the recruitment of students. As a matter of fact, the knowledge and skills that you acquire in the course will set you up to potentially expand your earning capacity exponentially…once you understand the value of your skill-set and how to harness that in your favour.

 

You do not want to miss this training course! Buy your ticket(s) now!

Have questions about The Art of Student Recruitment: Melbourne Sales Training for Professionals? Contact Richard Geddes, Managing Director, Optimal Student Recruitment

When & Where


Saxons Training Facilities
Level 8
500 Collins Street
Melbourne, VIC 3000
Australia

Tuesday, 22 October 2019 at 9:00 am - Thursday, 24 October 2019 at 5:00 pm (AEDT)


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Organiser

Richard Geddes, Managing Director, Optimal Student Recruitment

Before launching Optimal Student Recruitment, Richard worked in senior positions managing domestic and international student recruitment for Edith Cowan University, Murdoch University and the University of Adelaide (2003-2018).

In 2018, Richard resigned from his role as Director, Student Recruitment and Admissions Services at the University of Adelaide to start Optimal Student Recruitment. Richard's passion is to work with education institutions to provide them with reliable and sustainable solutions for their student recruitment challenges.

  Contact the Organiser

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