First, we’ll cover what makes a powerful and effective fundraising story – and where to look within your organisation for the stories that will make your campaigns resonate with your donors.

Then we’ll explore the basics of how you can use stories more effectively in all your fundraising and donor care communications. Come away with simple storytelling strategies to better engage your supporters, build stronger donor loyalty – and above all, raise more money.

Your key takeaways from this session:

• How to spot the best story for different types of donor communication
• The 6 essential tools that make the art of storytelling the key to raising more funds.
• How to make your audience part of the story.