The Art of Building a ‘Premium’ Brand with Visual Content.
Date and time
Learn the art of building a ‘premium’ brand with visual content and how to take a brand from ‘ordinary’ to ‘iconic’.
About this event
Video is still one of the most powerful ways for brands to truly connect with their audiences, tell their story, and define it’s positioning in the market.
With marketers saying 83% has helped them generate leads, and 84% of people saying they’d been convinced to buy a product or service after watching a brand’s video - do we need any more evidence to jump into building our video content library?
But with 4K cameras and instant access to social channels like Instagram and TikTok always sitting in the palm of our hands, there’s a temptation we need to steer clear of – snapping, filming and sharing without thought, just to prioritise quantity over quality for your brand.
Competition for audience eyes and ears is tougher than ever before. So how do you create scroll stopping content that defines your brand?
Max will take you through examples and his guiding principles for how he and his team create premium content for brands, whether you’re Lorna Jane or Lululemon, or the next start up on a shoestring budget.
He’ll talk through:
- How to define your goals and needs for visual content – from your channel needs, to what content’s best for building brand equity through to driving product sales
- Developing your story and content ideas for your visual needs
- Through to expert tips for creating and producing premium content – even when you’re on a shoestring budget – from storyboarding to styling, talent choices, cameras and lighting.
About Max Hinton, Founder of Content Lion
Max Hinton is founder and director of Content Lion, one Brisbane’s and Australia’s fastest growing, premium videography, photography and social media agencies.
Max and his team work with some of Australia’s leading fashion, lifestyle and property brands, from Lorna Jane, Howard Smith Wharves to Pretty Little Things online global fashion brand.
Max is particularly passionate about sharing what makes brands, people and places special - uncovering what makes them distinctive, in the seemingly ordinary. In fact, it’s part of Content Lion’s mission - to help brands disrupt the ordinary.
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