$495 – $550

The Art and Science of Policy Advocacy - PGW2S/17

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Location

Clifton’s Training Centre

Level 13, 60 Margaret St.

Sydney, NSW 2000

Australia

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Refund Policy

Refund Policy

Refunds up to 7 days before event

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Description

WHO SHOULD ATTEND?

Policy professionals working in associations and charities.

THIS PROGRAM WILL HELP YOU:

  • Define advocacy objectives more clearly

  • Identify and consider decision-makers and their perspectives in your advocacy work

  • Select your advocacy methods, and focus your advocacy communications and activities

  • Network with peers to align advocacy objectives and activities

  • Devise practical plans for your next advocacy campaign

  • Implement monitoring and evaluation measures to help recalibrate your current campaign and identify changes required for future campaigns

SESSION CONTENTS

. Mapping the issues, defining the problem & setting campaign objectives

  • Why is change needed? Who owns the problem?
  • What are the goals, objectives and target outcomes? Stretch targets and reality checks
  • Theory of change or program logic
  • Who are the decision makers & why should they listen to you?
  • Data gathering and research – marshalling your evidence
  • Identifying obstacles to change & leverage to shift them

2. Advocacy Options

  • Messages and audiences - framing
  • Communication vehicles
  • Networking with stakeholders
  • Stakeholder power centres
  • Countering opposition
  • Staying ‘on message’
  • Shared ownership of the problem

3. Campaign Planning

  • Your campaign narrative
  • Key message scripts and FAQs
  • The campaign task force
  • Timelines, stages and tactics
  • Events and landmarks – shaping the debate
  • Resource planning
  • Assessing strategic risks

4. Campaign Implementation & Evaluation

  • Monitoring progress
  • Juggling priorities
  • Refocussing in the light of campaign developments
  • Assessing achievement of objectives and the extent of policy shift
  • Evaluating success factors and lessons learned
  • Celebrating and being grateful

SPECIAL DIETARY REQUIREMENTS

The Cliftons Fresh menu caters for all dietary requirements, with a variety of options to choose from. See

https://www.cliftons.com/services/event-catering/cliftons-fresh-food

CHARITY DISCOUNT

10% off standard registration fee for delegates from ACNC registered charities.

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Date and Time

Location

Clifton’s Training Centre

Level 13, 60 Margaret St.

Sydney, NSW 2000

Australia

View Map

Refund Policy

Refunds up to 7 days before event

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