The Startup Series started with a gigantic bang last month!

Our first event on partnerships was an absolute SELL OUT, tripling our venue capacity and packing the Crown Conference Centre absolutely full with enthusiastic entrepreneurs keen to make a difference to their business.

It’s super exciting for us to launch our second masterclass on MAKING YOUR APP ADDICTIVE.

There’s building an app, and then there’s building an app users can’t live without. Literally, and scientifically speaking, users will find it hard to live without using your app if you have designed the correct addictive loops.

If you want to learn the process billion dollar apps such as Tinder, Snapchat and WhatsApp use to deconstruct your emotions this masterclass is an unmissable one.

But as an aside, it should be emphasised that with great power comes great responsibility.

This is a topic bursting at the seams with the latest insights from neuroscience, behavioural psychology and social dynamics.

Successful apps are no accident. We’ll teach you how to reverse engineer the steps to get there yourself.

At M5859 Apps, we worked with Stephen Fry on our first app that went No.1 in 22 countries and have since developed the official apps for global brands such as BBC, 20th Century Fox and Hell’s Kitchen.

If you are an entrepreneur and want your app built by the same team that brought you App of The Year 2012 we want to help.


I look forward to meeting each and every one of you personally. 



Happy Hustling. 


James