Actions and Detail Panel
The 8 Secrets to Winning New Business
Thu. 2 February 2017, 9:00 am – 4:30 pm AEDT
New business is the lifeblood of any public relations agency. In the current competitive market, agencies need to cover all bases when planning a new business push. I've distilled into one day my 20 years' experience in winning (and sometimes losing!) new business pitches.
The 8 Secrets to Winning New Business workshop has been designed especially for mid level Account Managers and above. Attendees will leave the the day with a comprehensive roadmap of how to kick start new business and deliver killer presentations. Places are strictly limited to allow personal feedback and attention.
In this course attendees will learn how to:
1. Read the tea leaves - know what wins pitches
2. Identify their competitive new business sweet spot
3. Seek out referrals and win without the pitch
4. Be new business ready with compelling credentials and assets
5. Get a foot in the door and bypass the pitch
6. Create bold integrated ideas anchored in strategy
7. Forget about Powerpoint and create cracker presentations
8. Get the team presenting like pros
Participant feedback about Amanda's new business workshops has included :
“Really practical, actionable information. Also entertaining, engaging and useful! Thanks!"
"Very insightful and relevant to the changing market."
“Amanda was an excellent presenter – her knowledge and experience really added value to the presentation. The workshop helped me spend valuable time on my business.”
Workshop Facilitator: Amanda Little, FPRIA
Former Managing Director of Hill and Knowlton and Edelman, Amanda has more than 20 years experience in PR consulting. She has had first hand experience in winning, retaining and growing client business. Amanda has a BA (Communication) and MBA from UTS and has taught PR at Universities and TAFE. She is the winner of several PRIA Golden Target Awards.
Who should attend this course? The Secrets to New Business workshop course is aimed at agency account managers and above with at least three to five years' experience.
Have questions about this workshop in Sydney? Please contact Amanda Little - firstname.lastname@example.org