Tactics to grow your business fast

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Event description
Anna Cheng, growth marketing manager at Brighte and former growth leader at Spaceship shares the essential tactics to grow your business

About this Event

How is growth marketing different to traditional marketing? And how can every business harness the tactics of fast-growing tech start-ups? This event will cover the foundations of growth marketing as well as special hacks that companies like Brighte have used to grow quickly during the recent pandemic. This session will provide an insight into the growth structure of tech companies and is especially relevant for startups and small businesses looking to acquire, convert and retain new customers.

Webinar outcomes:

  • Understand the principles of growth marketing and PIRATE metrics to launch and measure the adoption of new products
  • Learn the 19 channels for customer acquisition and how to pick which channels are most suitable for your business
  • Understand why customers who show interest in your product don’t convert and how to bring them back
  • Learn how businesses like Brighte are taking advantage of new and unusual opportunities during the pandemic to grow rapidly
  • Participate as Anna uses a startup growth marketing framework to workshop the marketing strategy of two Sydney businesses including one bricks and mortar retail business.

This event will be facilitated by Rebekah Campbell, cofounder of Zambesi.

About Anna Cheng

Anna Cheng is renowned as one of Australia’s sharpest minds in growth marketing. Anna led growth at the upstart superannuation fund Spaceship where she developed a viral waitlist of 40,000 people before the company launched and achieved $100m in funds under management in the first 4 months. Anna currently leads growth at Brighte – Australia’s fastest growing home energy startup which has raised more than $200m in capital since launching in 2015.

Other events as part of the Reboot series

  • Rethink your business model with Tim Doyle, Pilot, Koala. Book now.
  • Smart marketing tactics to grow your business with Tim Doyle, Pilot, Koala. Book now.
  • Build your personal brand and gain new customers with Fleur Brown, cofounder of TEDxSydney. Book now.
  • Rethink your brand strategy with Andre Eikmeier, cofounder Vinomofo. Book now.
  • Create stand-out content with Chris Wirasinha, cofounder of Book now.

The Reboot series

These events are part of City of Sydney’s Reboot series. The program aims to help businesses and creatives adapt, innovate and bounce back better. It will focus on digital skills, customer strategy and financial strategy.

The program has been created in collaboration with Zambesi, an online and face-to-face learning business that enables small business owners and their teams to learn from leaders in the field.

Visit for the full series of events.

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