Actions and Detail Panel
SYDNEY: Retailers Speak: Disruptsports.com & Barbeques Galore
Wed. 21 June 2017, 7:30 am – 9:00 am AEST
Leading retailers, Disruptsports.com and Barbeques Galore will share their top insights into their world of retail, what marketing they've used, and how it's working.
Gary Elphick, founder and CEO of Australian retail start up, Disruptsports.com, started out as an online retailer offering custom made and designed surfboards, produced by local Australian manufacturers. The business has now expanded to both the physical space and internationally, with a store in Bondi, as well as websites in the US, UK, and Asia, offering custom sports products as diverse as yoga mats, skate boards and snow boards. The company has also incorporated Virtual Reality and GPS functionality into its products and marketing, with word of mouth and targetted beach visits used to market the product in its initial days.
Michelle Forster, General Manager, Marketing of barbeque and outdoors retailer, Barbeques Galore, will take POPAI Professional Development Series attendees through Barbeques Galore's recent rebrand - what it entailed, why, and how it's working.