Free

Sydney content strategy meet up - April 2019

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Location

Atlassian

341 George St

(Enter from Wynyard St and wait in lobby to be escorted upstairs)

Sydney, NSW 2000

Australia

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Nailing voice and tone

Senior Content Manager Jennifer Robson, formaly of PayPal and now running her own business is going to help us understand voice and tone better. Jennifer writes ...

"So many people get confused about voice and tone (and often refer to it as “tone of voice”, not understanding the difference), and I find it’s rare people know how to build and define this. I’ve run a couple of workshops at PayPal on this before, and would love to see how it resonates with others.

When developing the voice of a company, I like to think of it as a person. I use a persona building tool to build something that writers and stakeholders can agree upon, which helps anyone building content for a company (it’s almost never just one person!) and helps ensures a consistent voice throughout communications."

Jennifer built the voice for PayPal worldwide, Curtin University and some smaller companies and government agencies. I can't wait to learn from her!

Atlassian is located at 341 George St - just near the bottom of Martin Place. Please enter via Wynyard St. Please wait in the lobby to be escorted upstairs at 6pm.

Thanks so much to the team from Atlassian for sponsoring our venue and refreshments :)

Please have the square barcode ready to be scanned when you arrive. The easiest way to do this is via the Eventbrite app. Otherwise just have the email confirmation ready on your phone :) Thanks!

Cheers

Elle Geraghty

Fonder, Sydney Content Strategy Meetup
Founder, Elle Geraghty Content Strategy
@ellengeraghty



  • Elle Geraghty

    Elle Geraghty

    Founder, CS Meetup
  • Jennifer Robson

    Jennifer Robson

    Independent content expert

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Date and Time

Location

Atlassian

341 George St

(Enter from Wynyard St and wait in lobby to be escorted upstairs)

Sydney, NSW 2000

Australia

View Map

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