$245 – $417.81

SUNSHINE COAST - Facebook & Instagram for Business + Boosting Posts

Event Information

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Date and Time

Location

Location

The Creative Collective

12 Norval Court

#11

Maroochydore, QLD 4558

Australia

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Refund Policy

Refund Policy

Contact the organiser to request a refund.

Eventbrite's fee is nonrefundable.

Event description
Already set up and active on Facebook and/or Instagram Business? Want to make the most out of your page + get going with boosted posts?

About this Event

We are pleased to once again offer our in person workshops at limited locations. In line with COVID-19 safety regulations, we will be strictly limiting attendance numbers to 5 people per session to ensure we are able to observe social distancing.

Noting that some businesses are short on budget and short on time, we will also be offering the option to join us for just the half day most of interest, or the full day if you have the time and inclination. Securing your place will be on a first in, first served basis.

FB & IG for business - MORNING SESSION

Arrive 830am for 9am start - 1230pm

Session overview: Are you already set up and active but would like to gain knowledge on how to Just getting started with your Facebook or Instagram business page? Already set up and active on your Facebook Business Page and/or Instagram Business Page but wondering if it's been set up 'correctly' or what else you might be able to do with it? Join us for a half day session and gain comprehensive knowledge of the key features of a Facebook business page and an Instagram business page. We’ll take you everything from checking if you have the right page template applied to your Facebook business page through to learning about the newest features on Instagram including how to add the ability for people to book appointments, turn your page into a shop, buy a gift voucher or accept take out orders.

TOPICS COVERED IN THIS SESSION:

  • Defining your Facebook & Instagram objectives
  • Identify who your audience is on each platform (if you are on both), and whether your audiences are similar or decibely different and what to do with this information
  • Making sure your structure is right on each platform - understanding the difference between profiles, pages & groups
  • Locating your Facebook & Instagram page settings and amending them to suit your situation including ensuring you have the right page template for your business
  • Explanation around page roles on a Facebook page - what are they, how many people should you give access, what levels of access should you give them?
  • Optimising your pages - setting usernames, the all important bio / about us section, call to action button etc.
  • How to locate the all important m.me link on Facebook so you can provide a link for customers and potential customers to message you direct
  • Connecting your Instagram Business page to your Facebook Business page so you can cross post + advertise on each channel
  • Building your following – creative ways to increase your ‘likes’ & ‘follows’ on each channel and how follower ratios work on Instagram and tools you can use to manage them
  • Content - The key elements to a great Facebook post & a great Instagram post (which varies to a great Facebook post)
  • The apps you’ll need to manage your Facebook & Instagram channels on the go via mobile
  • Introduction to Creator Studio which allows you to schedule your posts across Facebook + Instagram at an ideal time
  • Being responsive to your audience - the need to respond to shares, comments & messages and tricks & tips to do so efficiently through Facebook’s inbuilt all in one inbox + auto responses (and options to take this even further with chat bots!)
  • More cool things you can do with your Facebook page and Instagram page that you may not realise such as taking appointments, turning your page into a shop, adding the ability to buy a gift voucher or accept take out orders.
  • How to analyse your Facebook & Instagram page insights

OUTCOME: You will understand how Facebook & Instagram vary, how to optimise your Facebook or Instagram business page + prepare & schedule effectively on them with organic posts (i.e. non paid posts) and measure their effectiveness.

WHO SHOULD ATTEND AND PREREQUISITES

  • People who are established on Facebook and/or Instagram with a business page already, and who would like the assurance that they have the correct structure and are utilising all relevant features
  • People who want to learn how to increase their likes, reach and engagement levels through more effective organic posts
  • People who would like to know what apps they need to manage your Facebook & Instagram channels on the go via mobile
  • People who would like to grow their following on Facebook and/or Instagram
  • Students should have a strong working knowledge of either Mac or Windows

INVESTMENT = $245 per person, 5 places available. Or join us for morning + afternoon session for only $395 & save!

AFTERNOON SESSION - Boosting & Promoting Posts

Arrive 1230pm for 1pm start - 430pm

Are you already set up and active on your Facebook Business Page or Instagram page but just don't know how to grow your likes, increase engagement or generally get results? Maybe you have already started experimenting with boosted posts on Facebook or promoted posts on Instagram but don't know if you are doing them correctly and how to improve what you are currently doing to achieve better results?

Come to this session and learn about how to build your Facebook Business page and Instagram Business Page with the power of boosted posts. You will learn how to boost a post, what kind of posts you should boost and how to measure their effectiveness.

TOPICS COVERED IN THIS SESSION:

  • What are boosted posts and why and when should you do them on either platform?
  • How to add your payment method (credit card) to your account so you can get started with paid ads
  • How to create a boosted post including which action button to select, targeting options, how to check what it will look like on different placements i.e. instagram, mobile and desktop and decide where to advertise
  • The different options of boosting a post (via your Facebook page, via your Instagram channel, via ad manager)
  • Budget, duration and timing - What to spend on a boosted post, how long to run it for and when to run a campaign
  • How to test and measure what is working in regards to your boosted posts so you know how to continually improve results
  • An introduction to Facebook Ad Manager (the next stage of developing your Facebook advertising expertise)

OUTCOME: You will understand your options for boosting posts on Facebook and Instagram, what kind of posts you should boost, your options to boost a post, and how to measure their effectiveness (i.e. paid/sponsored posts).

WHO SHOULD ATTEND AND PREREQUISITES:

  • People who would like to understand boosted posts/promoted posts and all their possibilities
  • People who have tried boosted posts but who would like training to ensure they are going about it in the correct and most effective manner
  • People who have a limited marketing budget, and who want to see each dollar spent go as far as possible
  • People with a specific or localised target market in mind that they need to see their posts
  • People who want to learn when boosted posts are best used
  • People who want to understand how to measure how effective their boosted posts have been and what to do with this information
  • Students should have a strong working knowledge of either Mac or Windows

INVESTMENT = $245 per person, 5 places available. Or join us for morning + afternoon session for only $395 & save!

YOUR TRAINER: Yvette Adams

Sunshine Coast Based

Yvette Adams is a multi-award winning business woman who has started six businesses, has sold two, acquired one, and currently runs three - The Creative Collective - a digital marketing agency specialising in social media; The Training Collective - a digital skills training organisation, and awardshub.com - an online portal which helps people find business awards to enter. She is passionate about supporting youth, education, technology and female leadership and is a twice published author. Originally from New Zealand, she spent most of her 20s travelling the world, interspersed with a career as a journalist before settling on the Sunshine Coast of Queensland in 2004.

Today she is regularly called on as a media commentator, keynote speaker, and MC for events all over Asia Pacific. She is also a mother to two teens, a step mum to two more, and in her downtime loves doing anything to do with the ocean (fishing, surfing, boating, snorkelling). She is one of 9 official Community Trainers for Facebook Australia & NZ and holds her Digital Marketing Associate + Media Buying + Media Planning certification with Facebook.

IMPORTANT DISCLAIMERS

Timing: We suggest you arrive at 830am for a 9am start. This allows you time to park, set up, get on WiFi, network with other attendees and the trainer and resolve any issues to start promptly at 9am.

BYO Equipment: At these interactive workshops we encourage you to bring your own laptop (not iPad or tablet). You will have the opportunity to network with others, so bring business cards!

Cancellation Policy: Should you be unable to attend, a substitute delegate is always welcome at no extra charge. An admin fee will apply for missed trainings. Regrettably no refunds can be made except if the event minimum numbers are not reached.

Minimum numbers: This workshop requires a minimum of 5 attendees to go ahead – if the minimum attendee number is not reached, a full refund or credit of the training fee paid, will be given to attendees who have already paid. Accommodation and travel is booked at the risk of the attendee.

SMILE! Your attendance at events may be digitally recorded through photographs and/or video recordings. Images may be used on our websites, publications, social media or by other media and marketing channels. If you do not wish your image to be published, please notify staff before the event.

DATA - Your contact details may be entered onto our database as a result of your registration for this event so we may send you follow up material, and any important updates/announcements and remain in touch post event. You can unsubscribe at any time.

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Date and Time

Location

The Creative Collective

12 Norval Court

#11

Maroochydore, QLD 4558

Australia

View Map

Refund Policy

Contact the organiser to request a refund.

Eventbrite's fee is nonrefundable.

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