We are pleased to once again offer our in-person workshops at limited locations. In line with COVID-19 safety regulations, we will be strictly limiting attendance numbers. Securing your place will be on a first in, first served basis.

SUNSHINE COAST - Developing your Social Media Strategy

HALF DAY SESSION - Developing your Social Media Strategy

Arrive 8:30am for 9am - 12:30pm Workshop.

SESSION OVERVIEW

Social media can help achieve a lot of different things, but in order to get results, to have a well thought out social media strategy. Join us for this half day session and where you will leave with lots of new knowledge and a social media strategy template which you will work on live on the day, and can continue populating at home.

TOPICS COVERED IN THIS SESSION:

• Introduction to our proprietary ‘Social Media Success Wheel’ diagram outlining the 7 key steps you should follow to get started and succeed on social media


• Defining your objectives – we will go through the most common objectives and help you gain clarity on which ones will best suit your situation based on how long you have been in business, how long you have been on social, who your target market is and what your budget is.


• Defining your target market – With millions of users on each of the social networks, it's totally possible to identify AND target your ideal audience on social media. However in order to do so, you'll first need to be super clear on WHO your ideal target audience is. We’ll introduce you to how to locate your existing audience on Facebook + Instagram as well as introduce you to Facebook's little known but extremely powerful Facebook Audience Insights Tool and help you identify new audiences as part of your strategy.


• Tools - There are a plethora of social media tools out there which can help you save time when it comes to doing social media on your phone, whether that is preparing, scheduling, monitoring or managing your social media channels, making creative content or running advertisements. We’ll introduce you to our 'can't live without social media tools including many free and some paid which we believe are worth the subscription. For each tool we introduce you to we'll explain what it is, why you need it, how to get it and a brief overview of its best functions.


• Defining your brand voice & brand style – Ever wondered how some people's social media content and ads just seem to 'cut through' and be consistent, professional and professional? It's more than likely these brands and businesses have taken the time to consider their brand voice which is doing some soul searching on who they are, what their brand values are, who their target audience is and therefore what their brand voice or way they talk should be. A brand voice also encompasses what topics you talk about (and it shouldn't always be only about your industry or directly what you do), and who you collaborate with. We'll help you define your brand voice and brand style which will help your social media activity lift to the next level of professional look & feel.


• Getting your Structure right - Getting your social media structure right is key to your social media success, yet many people don't understand the difference between profiles, pages and groups and get the fundamentals wrong. We’ll go through best practice in terms of structure including what to do if you have multiple pages or the wrong structure. 


• Creating Content - We'll introduce you to our top tricks to help you quickly and easily come up with a swag of suitable content including our incredibly powerful 30/30/30/10 rule which has helped hundreds of businesses to diversify their social media.

• Analyse, report & improve - We finish the session by linking back to the objectives you defined at the start of the session, and help you define what metrics you will commit to regularly measuring to collate it into a report to share with your boss or team and improve from.


Participants will leave with a social media strategy to implement for their business or to refer to their support team or external agency to truly leverage Social Media for their organisation.

WHO SHOULD ATTEND AND PREREQUISITES

• People who want to develop a clear social media strategy for their business
• People who have established social media networks but who aren't confident they are set up correctly or doing 'the right thing'

• People who are time poor and want to find the most efficient way to 'do social media' with maximum results

• People who want to learn about tools that will help them monitor and manage their social media accounts more efficiently

• Students should have a strong working knowledge of either Mac or Windows

YOUR TRAINER: Yvette Adams – Founder, Trainer, Speaker

Sunshine Coast Based

Yvette Adams is a serial entrepreneur and a multi-award winning business woman including winning the ICT Woman of the Year at the iAwards in 2013 and the Commonwealth Bank Business Owner category at the Telstra Business Women in Queensland in 2010. She has started six businesses, has sold two, acquired one, and currently runs three – The Creative Collective – a digital marketing agency specialising in social media; The Training Collective – a digital skills training organisation, and awardshub.com – a portal which helps people find business awards to enter.

In 2019 she became one of only eight official Facebook Community Trainers in Australia and New Zealand. In 2018 she was honoured in the Pearcey Hall of Fame at the Pearcey Awards which recognises individuals who have made very significant lifetime contributions to Australia’s ICT industry. In 2016 she was named as a Digital Champion by Queensland Government and in 2015 she was recognised for making a significant contribution to science and innovation in Queensland and included on the department’s Queensland Science and Innovation Champion Hall of Fame. 

She was been a committee member of the Australian Institute of Company Directors Sunshine Coast branch from 2014 and Chair from 2016 – 2018. She was also on the Sunshine Coast Council’s Knowledge & Professional Services task force for 4 years, becoming the Chair in 2016 until mid 2018.

Yvette is a twice published author, and is regularly called on as a media commentator and keynote speaker, facilitator and MC for events all over Asia Pacific. She has a social media show which airs on ABC Sunshine Coast (90.3FM) every 2 weeks at 445pm on Tuesdays and also presents a show called Young Entrepreneurs which can be viewed on Bizversity, an app available on Google Play or the App Store. Download it for free!

IMPORTANT DISCLAIMERS

Timing: We suggest you arrive at 8:30am for a 9am start. This allows you time to park, set up, get on WiFi, network with other attendees and the trainer and resolve any issues to start promptly at 9am.

BYO Equipment: At these interactive workshops we encourage you to bring your own laptop (not iPad or tablet). You will have the opportunity to network with others, so bring business cards!

Cancellation Policy: Should you be unable to attend, a substitute delegate is always welcome at no extra charge. An admin fee will apply for missed trainings. Regrettably no refunds can be made except if the event minimum numbers are not reached.

Minimum numbers: This workshop requires a minimum of 5 attendees to go ahead – if the minimum attendee number is not reached, a full refund or credit of the training fee paid, will be given to attendees who have already paid. Accommodation and travel is booked at the risk of the attendee.

SMILE! Your attendance at events may be digitally recorded through photographs and/or video recordings. Images may be used in our publications, social media or by other media and marketing channels. If you do not wish your image to be published, please notify staff before the event.

Data: Your contact details may be entered onto our database as a result of your registration for this event so we may send you follow up material, and any important updates/announcements and remain in touch post event. You can unsubscribe at any time.