Successfully Scale and Grow your Business with Content Marketing

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Location

Academy Xi Sydney

48 Druitt Street

#Ground floor

Sydney, NSW 2000

Australia

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Description

Content marketing is a form of online marketing focused on creating, distributing, and measuring content to a specific audience.

When aligned with business objectives, content marketing is an enabler for businesses to gain awareness, attract leads, and increase customer engagement.

So how can content marketing be a key driver in your digital growth marketing efforts?

Our informative panel, Using Content Marketing to Scale and Grow will explore:

  • What content you can use for marketing purposes
  • What is SEO and its impact on your site’s visibility
  • How you can generate traction with your content
  • How you content strategy aligns with your overall business objectives
  • How to accurately measure and evaluate your content efforts


Speaker

Shona Yang

Content Marketer at Academy Xi


Shona is a content marketer at Academy Xi where she lives and breathes content in a digital landscape. She specialises in content marketing for startups, experimenting with a range of content formats and channels, strategising for a user’s end-to-end journey. Shona has worked in a digital marketing agency and in her spare time, writes for her online blog.


Nick Brogden

Consultant, Growth Marketer, Writer, Speaker and Blockchain Enthusiast


Nick’s passion in both work and life is growth development; he is continually looking for and finding ways to growth hack and build success for both companies he works for and himself. Nick has been self-employed, part of a number of large corporates and also agency land giving him insight into how to achieve success across these diverse environments. With a foundation in Sales, Nick’s focus is now on Growth Marketing, where he has developed an expert understanding of cross channel marketing to drive accelerated growth.


Patrick Whitnall

Head of Content at Publicis Media - ANZ


Accomplished media and marketing career with over 20 years' experience. Over the course of my career I have gained and developed skills such as; creation of branded content, strategic planning/marketing, investment, sales, managing large client portfolios & brand and have a strong focus on client and company profit centres.

Date and Time

Location

Academy Xi Sydney

48 Druitt Street

#Ground floor

Sydney, NSW 2000

Australia

View Map

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