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'Strategy is over-rated' with Simon McCrudden

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The Local Taphouse

184 Carlisle Street

Saint Kilda East, VIC 3183

Australia

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MADC Presents

'Strategy is over-rated' with Simon McCrudden

In a world where change happens faster than ever, and academics have proven that the things that used to define strategy - brand positioning and audience insight - no longer matter to be effective, what does that mean for strategy?

MADC Presents will host Simon McCrudden, at the Local Taphouse, St.Kilda, Wednesday 30th May. He will share his thoughts on why the traditional idea of strategy is over-rated. But because he likes getting paid and has a mortgage, he will also share the things that he believes agencies and clients need to focus on to be truly effective (it's all about execution), and how planners can best help creative teams deliver and sell great work.

Simon has worked at agencies including Wieden & Kennedy London, BMF and Naked, before joining JWT Melbourne as Head of Planning. He's also built his own truffle business on the side during that time, that he sold earlier this year. As a result of that sale, he's now enjoying having nothing stressful to do on weekends.

6:30 pm – 9:00 pm

The Local Taphouse

184 Carlisle Street

Saint Kilda East, VIC 3183

Please note: Money raised from MADC presents goes to funding future MADC events and programs






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Date and Time

Location

The Local Taphouse

184 Carlisle Street

Saint Kilda East, VIC 3183

Australia

View Map

Refund Policy

Refunds up to 7 days before event

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