$825 – $931.28

Strategic Thinking and PR Program Essentials

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Gravity Coworking Conference Room

Level 13

50 Carrington Street

Sydney, NSW 2000

Australia

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Strategic Thinking and PR Program Essentials

As the lines between marketing communications disciplines blur, strategy and strategic thinking have never been more important for pr and creative communications professionals. This one day workshop follows the Account Management Boot Camp and is designed for pr practitioners with at least three years' experience as well as those who have come into PR from other disciplines like journalism.

The format will be highly interactive with recent examples and case studies.

Topics we will cover include:

What is strategy?

The context for PR strategy in a changing marketplace

Understanding business and marketing strategy

Focusing on business results

Setting measurable objectives

Identifying the brand or reputational challenge

Methods for evaluating programs

Reverse brief template

Researching and brainstorming strategy

Develop a program or pitch outline

Program outline templates

Brainstorming creative ideas

Case studies

Workshop Facilitator: Amanda Little, FPRIA

Former Managing Director of Hill and Knowlton and Edelman, Amanda has more than 20 years experience in PR consulting. She has had firsthand experience in winning, retaining and growing client business. Amanda has a BA (Communication) and MBA from UTS and has taught PR at Universities and TAFE.

Who should attend this course? The Account Management Bootcamp course is aimed at PR professionals with at least three year's experience.

Have questions about the Strategy Essentials Workshop- Sydney? Contact Amanda Little - amanda@intermediaconsulting.com.au

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Date and Time

Location

Gravity Coworking Conference Room

Level 13

50 Carrington Street

Sydney, NSW 2000

Australia

View Map

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