$880

Strategic Communication Management 2: Strategic Advisor

Event Information

Share this event

Date and Time

Location

Location

Christie Spaces

1/320 Adelaide Street

Brisbane, Qld 4000

Australia

View Map

Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

Date and Time:
Tuesday 29 October, 2019
9:00am - 5:00pm

This 1 day intensive course continues to build your value as a strategic advisor as we explore how you influence the business and the people around you. Build your listening, advising and insight abilities with a number of useful tools and templates. The course covers a multidisciplinary approach to communication.

What to expect:

  • Step up your strategic approach

  • Understand the changing stakeholder environment and build great relationships, getting the best out of people

  • Understand and develop your leadership capability

  • Step up your consulting skills

  • Influence others and build your strategic advisory skills

Who should attend:

Professionals working in strategic communication, corporate communication, internal communication, external communication, corporate affairs or public relations. Leading teams, projects, or having to influence others within the organisation.

Career Level: strategic advisor, business leader

Course outline:

Stepping up your strategic approach

- Advising the business using the client relationship model
- Let research inform your strategy, insight, audit and stats
- Using insight to inform the business and increase your value

The changing stakeholder environment
- Stakeholders/audience in a connected world, a new approach to strategic communication
- State of trust and the context of relationships
- Using audience insight to inform your strategy

Understanding and developing your leadership capability
- Exploring your leadership profile and the profile of others you work with
- How to continue building strong relationships and influence others using some leadership tools

Building great relationships and getting the best out of people
- Emotional intelligence and the emotional competence framework
- Coaching skills, giving and receiving feedback
- Having tricky conversations

Stepping up your consulting skills
- Three levels of listening
- The power of questions
- Taking the brief and understanding how to use this insight to inform your approach and three-minute drill

Influencing others
- Understanding others, the various viewpoints
- Power of influence using Egos, Logos and Pathos
- Working with difficult people

Building your strategic advice
- Understand why people come to you for advice and how you build your value
- Be seen as the strategic advisor or trusted business partner in your organisation
- Keep people coming back on the value-added stuff and where you can make the biggest impact on driving the business


About the trainer

Adrian Cropley OAM, SCMP, ABC, FRSA

A certified strategic communication professional accredited and past global chair of the International Association of Business Communicators (IABC), Adrian Cropley is widely recognised as one of the world’s foremost experts in strategic communication. With a career spanning over 30 years, Adrian has worked with clients all over the world on major change communication initiatives, internal communication reviews and strategies, professional development programs, and executive leadership and coaching.

At the IABC he implemented the IABC Career Road Map, kick-started a global ISO certification for the profession and developed the IABC Academy. Adrian pioneered the Melcrum Internal Communication Black Belt program in the Asia Pacific and is a sought-after facilitator, speaker and thought leader. He has been a keynote speaker and workshop leader on strategic and change communication at international conferences in Canada, the U.S., Europe, Middle East, Malaysia, Singapore, China, India, Hong Kong, Thailand, New Zealand and Australia. He has received several awards, including international Gold Quill awards for communication excellence.

Adrian is a member of the Program Advisory Committee for the RMIT School of Media and Communication and sits on several boards.

Share with friends

Date and Time

Location

Christie Spaces

1/320 Adelaide Street

Brisbane, Qld 4000

Australia

View Map

Refund Policy

Refunds up to 7 days before event

Save This Event

Event Saved