Build fast rapport
Ask for the sale
Anecdote’s Storytelling for Sales™ program will teach you the techniques you need to effectively tell the story of your products and services and close more sales faster.
Anecdote has Partners who can deliver Storytelling for Sales™ in 22 countries across the globe.
Stories that share insight and conveys emotion inspires a prospect to take the next step.
Prospects want to know how others did it, and how your offering made a difference. Lists of dot points just don't do it. Instead a well told story helps them picture a future where they're benefitting from your solution.
Storytelling for Sales™ integrates with your sales approach to enhance what is already in place.
Prepare sales managers to be coaches
Sales management plays a vital role in embedding a new skill such as storytelling. They need to model the new behaviour, extol its benefits, and celebrate success when their sellers make it work. Sales managers who attend can become story coaches.
Work on real opportunities
Sellers are busy people. It's hard for you to put aside a day to learn a new skill. That's why we encourage you to bring a live opportunity and improve it with stories to help make progress in closing the sale.
Finding stories for you to tell
You will have your own stories, but often they are hidden away in the receesess of our memories. During the day we will help you remember your stories to build up your personal story bank.
Teaching storytelling skills and making them stick
Storytelling for Sales™ is not a one-off workshop, but a complete six-month program. It includes:
- A full one-day workshop. The workshop is highly interactive as we strongly believe in the power of practical activities to foster learning. Throughout the day you will engage in hands-on activities designed to build your storytelling skills and confidence.
- Our unique Deliberate Practice Program to embed the learning. The program runs over 6 months. Each week, you receive a short email suggesting an activity to practice their new-found storytelling skills. We have some other tips and tricks too to make the learning stick.
The Deliberate Practice Program includes online support, with the opportunity to ask questions and share your experiences at any time.
“The workshop covered a lot of territory in a way that combined analytical rigour with a clear and informal delivery. I recommend it without reservation.”
Who should attend?
Storytelling for Sales™ is designed for any seller or sales manager who wants to influence, inspire and make more sales, faster.
Anecdote is a global training company that uses its expertise to help some of the world’s leading companies, such as IBM, Shell, BHP Billiton and KPMG develop their storytelling and leadership capability. They are recognized as a world leader in the use of storytelling in business.
Anecdote has offices in three locations in Australia, and partners in 22 countries around the world. We deliver projects and programs right across the globe.
About your presenter
Shawn Callahan founded Anecdote in 2004 with the clear purpose of restoring humanity to the workplace. An entertaining and enthusiastic storyteller himself, Shawn has run storytelling programs for thousands of participants in some of the world’s biggest companies across the globe.
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When & Where
Anecdote is a global training company that helps leaders and sellers influence and inspire action with oral stories.
Its clients include IBM, BHP Billiton, Shell, KPMG, Microsoft, Fuji Xerox, NAB, Siemens, Axiata and Rio Tinto. We are a global enterprise undertaking projects in the Asia, Americas, United Kingdom, India and Europe. Anecdote's headquarters in Melbourne.
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Anecdote Pty Ltd | ABN: 64 110 455 233
Ph: +61 1300 720 537