US$1,050 – US$1,250

Storytelling for Leaders® – Asia Pacific and Americas

Actions and Detail Panel

From US$1,050

Event Information

Share this event

Date and time



Online event

Refund policy

Refund policy

Refunds up to 7 days before event

Event description
Learn how to use story techniques to influence, engage, and inspire. Facilitated by Mark Schenk, this program will commence in February.

About this event

NOTE: There are FOUR two-hour online workshops in this course—each at 7:00am Australian Eastern Daylight Time (AEDT).

Workshop 1: Tuesday 22nd February, 7:00am - 9:00am Sydney, Canberra, Melbourne (AEDT)—What are business stories and why are they important, how do they help you connect?

Workshop 2: Friday 25th February, 7:00am - 9:00am Sydney, Canberra, Melbourne (AEDT)—Communicating decisions, changes, ideas and strategies 

Workshop 3: Tuesday 1st March, 7:00am - 9:00am Sydney, Canberra, Melbourne (AEDT)—Overcoming entrenched views and demonstrating value 

Workshop 4: Friday 4th March, 7:00am - 9:00am Sydney, Canberra, Melbourne (AEDT)—Bringing it all together and embedding story 

Influence without relying on authority. 

Build fast rapport.

Change minds and inspire action. 

Anecdote’s Storytelling for Leaders program will teach you the techniques you need to better influence, engage and inspire others—just as thousands of leaders already have, from Melbourne to New York, London to Singapore.

And all the learning is online, interactive and instructor-lead. It’s organised into four 2-hour sessions with bridging activities between sessions to ensure the learning sticks.

“I could not believe how engaging it was online and how connected I felt to the class.  Having the ability to take in smaller sessions was in my opinion an advantage as it gave valuable time in between the sessions to consolidate learning and practice the techniques—with great coaching”

—a recent participant of our online programs.

Organisations are evolving fast. Structures are flatter and reporting lines more complex. Employees and customers are spread around the world. And everyone is deafened by the ‘noise’ of information inundation. Yet the modern leader still needs to be able to influence and persuade in this constantly fluid environment... and this leadership occurs at all levels in an organisation.

The sharing of stories orally is a powerful way of cutting through regardless of the medium (online or face-to-face). When we share stories (real-life examples) to make a business point, people ‘get’ what we are saying—and they remember it. This is the case whether we are communicating informally (which is what we do most of the time) or in a more formal environment such as a presentation or pitch.

“Other presentations were dry and heavy, but the Yammer presentations really stood out because we were telling stories versus merely sharing data” 

—a Storytelling for Leaders participant describes the way storytelling changed her presentations. 

More than just storytelling

Storytelling for Leaders will teach you a systematic method for becoming a better, more confident business storyteller. However, the program goes further. You will also learn how to use the magic of stories to get more from others—story-listening is the art of getting others to share stories. You’ll learn how to elicit stories from others, building stronger connections and gaining a better understanding of what’s really happening.


At the highest level, the program helps participants to influence, engage and inspire. Participants who fully engage with the workshop and the Deliberate Practice Program can expect the following outcomes:

  • your presentations will be the ones people are talking about;
  • your messaging will be much more concise, more understandable and more engaging;
  • you'll be much more successful when pitching ideas, funding proposals and client propositions;
  • you'll communicate strategies, decisions and changes in ways that people understand, remember and engage with;
  • people with strongly held views will be more open to changing their mind and seeing your point of view; and
  • you'll be more authentic and credible.

Teaching storytelling skills and making them stick

Storytelling for Leaders is not a one-off event, but a complete 6-month program. It includes:

  • Four 2-hour Zoom-based instructor-led workshops. A bridging activity between each workshop helps to embed the learning.
  • Workshop 1: What are business stories and why are they important, how do they help you connect?
  • Workshop 2: Communicating decisions, changes, ideas and strategies.
  • Workshop 3: Overcoming entrenched views and demonstrating value
  • Workshop 4: Bringing it all together and embedding story.
  • Our unique Deliberate Practice Program (DPP). This six-month workplace-based program includes 24 weekly micro-learning activities to embed and enhance what was learnt in the workshop. Much of the valuable learning will occur when you apply these skills in the workplace. You also get six months online access to your presenter to ask questions and get feedback. Participants also get access to the Storytelling for Leaders Online Resource Centre that provides additional resources, videos etc for each aspect of the program.

The Deliberate Practice Program includes online support, with the opportunity to ask questions and share your experiences at any time.

“The workshop covered a lot of territory in a way that combined analytical rigour with a clear and informal delivery. I recommend it without reservation.”

Who should attend?

Storytelling for Leaders is beneficial to anyone whose role requires them to influence, engage and inspire others. Previous participants have included leaders, project managers, salespeople, consultants and trainers.

About your presenter

Mark Schenk

Mark Schenk is the Managing Director of Anecdote and the go-to advisor for some of the world's leading companies on how to communicate more effectively. His work takes him around the world: speaking, consulting and building Anecdote's growing network of partners.

To connect with Mark on LinkedIn, click here.


What do I need for the webinars?

You'll need a quiet location with good broadband access. It helps if you have a good quality microphone and you'll get more from our visuals if you have at least a laptop-size screen.

Please make sure you are well-lit so that the other participants can see you. We'll be practising oral stories and want to see your facial expressions and body language.

For the story coaching between webinars, you'll need the WhatsApp program installed on your smartphone.

What course materials will I receive?

As soon as you register we'll send a physical copy of the course workbook. 

You'll be able to use a temporary PDF file of the workbook and exercises if we can't get the workbook to you in time for the first webinar.

What can I do to prepare for the event?

Please bring a case study example from your businessthat is, the details about another customer that succeeded with your products and services. We'll turn it into a story.

Share with friends

Date and time


Online event

Refund policy

Refunds up to 7 days before event

{ _('Organizer Image')}

Organiser Anecdote International

Organiser of Storytelling for Leaders® – Asia Pacific and Americas

Anecdote is a training and consulting firm recognised as a world leader in the use of storytelling in business. We help leaders and sellers tap into the natural power of stories to simplify change and make their strategy stick. We help businesses become more human and more engaging.

We have worked with some of the world's leading companies, including IBM, BHP Billiton, Shell, KPMG, Microsoft, Fuji Xerox, NAB, Siemens, Axiata and Rio Tinto. Our headquarters are located in Melbourne, Australia, and we have partners in 26 countries. Our programs have been translated into 11 languages. We deliver projects and programs right across the globe.

For practical business storytelling techniques, usable business stories, interesting aritcles and events, subscribe to Anecdotally, our monthly newsletter.

Anecdote Pty Ltd | ABN: 81 248 815 238

Ph: +61 1300 720 537

Save This Event

Event Saved