Storytelling for Leaders® – Americas

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Online Event

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Refund Policy

Refunds up to 7 days before event

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We are excited to have our first virtual SFL program of 2021! This program will be hosted by Mark Schenk and will commence in March.

About this Event

NOTE: There are FOUR two-hour online workshops in this course - each at 3:00 pm New York time (EST).

Workshop 1: Tues 2nd March, 3:00pm - 5:00pm New York (EST) - What are business stories and why are they important, how do they help you connect? Convert to your timezone

Workshop 2: Thurs 4th March, 3:00pm - 5:00pm New York (EST) - Communicating decisions, changes, ideas and strategies Convert to your timezone

Workshop 3: Tues 9th March, 3:00pm - 5:00pm New York (EST) - Overcoming entrenched views and demonstrating value Convert to your timezone

Workshop 4: Thurs 11th March, 3:00pm - 5:00pm New York (EST) - Bringing it all together and embedding story Convert to your timezone

Influence without relying on authority. 

Build fast rapport.

Change minds and inspire action. 

Anecdote’s Storytelling for Leaders program will teach you the techniques you need to better influence, engage and inspire others – just as thousands of leaders already have, from Melbourne to New York, London to Singapore.

And all the learning is online, interactive and instructor-lead. It’s organised into four 2-hour sessions with bridging activities between sessions to ensure the learning sticks.

“I could not believe how engaging it was online and how connected I felt to the class.  Having the ability to take in smaller sessions was in my opinion an advantage as it gave valuable time in between the sessions to consolidate learning and practice the techniques - with great coaching.” — a recent participant of our online programs

Organisations are evolving fast. Structures are flatter and reporting lines more complex. Employees and customers are spread around the world. And everyone is deafened by the ‘noise’ of information inundation. Yet the modern leader still needs to be able to influence and persuade in this constantly fluid environment ... and this leadership occurs at all levels in an organisation.

The sharing of stories orally is a powerful way of cutting through regardless of the medium (online or f2f). When we share stories (real-life examples) to make a business point, people ‘get’ what we are saying – and they remember it. This is the case whether we are communicating informally (which is what we do most of the time) or in a more formal environment such as a presentation or pitch.

“Other presentations were dry and heavy, but the Yammer presentations really stood out because we were telling stories versus merely sharing data” — a Storytelling for Leaders participant describes the way storytelling changed her presentations. 

More than just storytelling

Storytelling for Leaders will teach you a systematic method for becoming a better, more confident business storyteller. However, the program goes further. You will also learn how to use the magic of stories to get more from others - story-listening is the art of getting others to share stories. You’ll learn how to elicit stories from others, building stronger connections and gaining a better understanding of what’s really happening.


At the highest level, the program helps participants to influence, engage and inspire. Participants who fully engage with the workshop and the Deliberate Practice Program can expect the following outcomes:

  • your presentations will be the ones people are talking about;
  • your messaging will be much more concise, more understandable and more engaging;
  • you'll be much more successful when pitching ideas, funding proposals and client propositions;
  • you'll communicate strategies, decisions and changes in ways that people understand, remember and engage with;
  • people with strongly held views will be more open to changing their mind and seeing your point of view; and
  • you'll be more authentic and credible.

Teaching storytelling skills and making them stick

Storytelling for Leaders is not a one-off event, but a complete 6-month program. It includes:

  • Online Storytelling for Leaders is delivered as 4 x 2-hour Zoom-based instructor-led workshops. A bridging activity between each workshop helps to embed the learning.
  • Workshop 1: What are business stories and why are they important, how do they help you connect?
  • Workshop 2: Communicating decisions, changes, ideas and strategies.
  • Workshop 3: Overcoming entrenched views and demonstrating value
  • Workshop 4: Bringing it all together and embedding story.
  • Our unique Deliberate Practice Program (DPP). This six-month workplace-based program includes 24 weekly micro-learning activities to embed and enhance what was learnt in the workshop. Much of the valuable learning will occur when you apply these skills in the workplace. You also get six months online access to your presenter to ask questions and get feedback. Participants also get access to the Storytelling for Leaders® Online Resource Centre that provides additional resources, videos etc for each aspect of the program.

The Deliberate Practice Program includes online support, with the opportunity to ask questions and share your experiences at any time.

“The workshop covered a lot of territory in a way that combined analytical rigour with a clear and informal delivery. I recommend it without reservation.”

Who should attend?

Storytelling for Leaders is beneficial to anyone whose role requires them to influence, engage and inspire others. Previous participants have included leaders, project managers, salespeople, consultants and trainers.

About your presenter

Mark Schenk

Mark Schenk is the Managing Director of Anecdote and the go-to advisor for some of the world's leading companies on how to communicate more effectively. His work takes him around the world: speaking, consulting and building Anecdote's growing network of partners.

To connect with Mark on LinkedIn, click here.

Paul Ichilcik

Paul Ichilcik is one of our Anecdote Principals. He is an expert facilitator and story consultant. In a past life, Paul was a management consultant but grew frustrated that great ideas rarely inspired action. So, more recently he’s worked in communications roles for Amazon, Microsoft, and a US brand agency. Paul has led hundreds of narrative workshops and consulted to C-level executives across the globe. He’s focused on practical storytelling that compels change, helps leaders connect and makes presentations stand out. Paul splits his time between Seattle, WA and Sydney, Australia.

To connect with Paul on LinkedIn, click here.


What do I need for the webinars?

You'll need a quiet location with good broadband access. It helps if you have a good quality microphone and you'll get more from our visuals if you have at least a laptop-size screen.

Please make sure you are well-lit so that the other participants can see you. We'll be practising oral stories and want to see your facial expressions and body language.

For the story coaching between webinars, you'll need the WhatsApp program installed on your smartphone.

What course materials do I get?

As soon as you register we'll send a physical copy of the course workbook. 

You'll be able to use a temporary PDF file of the workbook and exercises if we can't get the workbook to you in time for the first webinar.

What can I do to prepare for the event?

Please bring a case study example from your business - that is, the details about another customer that succeeded with your products and services. We'll turn it into a story.

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Refund Policy

Refunds up to 7 days before event

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