Buying decisions are driven by both rational and emotional thought processes and sellers who fail to engage, persuade and inspire emotionally are missing opportunities.

Telling the right type of story at the right part of the buying process is the key engaging both the rational and emotional sides of your buyer.

We've been teaching business storytelling for over 15 years now and have helped some of the world's largest corporations put stories to work including Microsoft, Mars, Electronic Arts, Teradata, SAP, and Danone. We can help you develop practical story skills.

And we help sellers do this with our Story-Powered Sales* program that will teach you the techniques you need to effectively tell the story of your products and services, discover your prospect stories and close more and better deals faster.

This one-day workshop is followed by a 4-month program deliberate practice program designed to build your story-selling habit.

Stories that share insight and convey emotion inspire a prospect to take the next step.

Your buyer wants to know how others did it, and how your offering made a difference. Bullet points just don't cut it. Instead, a well-told story helps prospects picture a future where they're benefitting from your solution.

And Story-Powered Sales integrates with your sales approach to enhance what is already in place.

Prepare sales managers to be coaches

Sales management plays a vital role in embedding a new skill such as storytelling. They need to model the new behaviour, extol its benefits, and celebrate success when their sellers make it work. Sales managers who attend can become story coaches.

Work on real opportunities

Sellers are busy people. It's hard for you to put aside a day to learn a new skill. That's why we encourage you to bring a live opportunity and improve it with stories to help make progress in closing your sale.

SFS Collage

Finding stories for you to tell

You will have your own stories, but often they are hidden away in the recesses of our memories. During the day we will help you remember your stories to build up your story library.

Teaching storytelling skills and making them stick

Story-Powered Sales is not merely a one-off workshop, but a complete 4-month program. It includes:

Full one-day workshop. The workshop is highly interactive as we firmly believe in the power of practical activities to foster learning. Throughout the day you will engage in hands-on activities designed to build your storytelling skills and confidence.

Our unique Deliberate Practice Program to embed the learning. The program runs over four months. Each week, you receive a short email suggesting an activity to practice your new-found storytelling skills. We have some other tips and tricks too to share to make your learning stick.

The Deliberate Practice Program includes online support, with the opportunity to ask questions and share your experiences at any time.

(Story-Powered Sales was formerly called Storytelling for Sales)

Who should attend?

We have designed Story-Powered Sales for any business developer, seller or sales manager who wants to influence, inspire and make more sales, faster. The course is also suitable for professional services people.

About Anecdote

Anecdote is a training and consulting firm recognised as a world leader in the use of storytelling in business.

We help leaders and sellers tap into the natural power of stories to simplify change and make their strategy stick. We help businesses become more human and engaging.

We have worked with some of the world’s leading companies, such as IBM, Mars, Microsoft, Shell, BHP and KPMG develop their storytelling and leadership capability.

Anecdote is headquartered in Melbourne, Australia, and has partners in 26 countries. Our programs have been translated into 11 languages. We deliver projects and programs right across the globe.

About your presenter

Mike Adams

Mike Adams is the author of the bestselling book Seven Stories Every Salesperson Must Tell. Mike works around the world helping sales teams find and tell their best stories. Mike has performed sales story-work all over the world for global companies such as Schlumberger, Nokia, Siemens, Motorola and Halliburton and in Austalia with Spotless and Ausnet Services to name a few.

LinkedIn: https://www.linkedin.com/in/m1keadams/

FAQs

What can I bring into the event?

Please bring a case study example from your business - that is, the details about another customer that succeeded with your products and services. We'll turn it into a story

Do I have to bring my printed ticket to the event?

No, we have your registration details.

Story-Powered Sales™ – Sydney 2020

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